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All Journal Jurnal Administrasi Bisnis Erudio: Journal of Educational Innovation
Detha Alfrian Fajri
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Economics, Econometrics & Finance Education

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PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MENABUNG (Survei Pada Nasabah Bank Muamalat Cabang Malang) Detha Alfrian Fajri
Jurnal Administrasi Bisnis Vol 6, No 2 (2013): DESEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.701 KB)

Abstract

Hasil penelitian menunjukan bahwa variabel Produk (X1), Harga (X2), Promosi (X3), Proses (X4), Orang (X5), Bukti Fisik (X6), Lokasi  (X7) secara bersama-sama atau simultan mempunyai pengaruh yang signifikan terhadap Proses Keputusan Menabung (Y) dengan nilai Fhitung sebesar 8,705 yang lebih besar dari Ftabel (8,705 > 2,316) dengan tingkat sig.F lebih kecil dari α (0,05) dan nilai Adjusted R Square yaitu sebesar 0,357. Hal ini berarti bahwa kemampuan variabel-variabel Bauran Pemasaran Jasa secara simultan memberikan kontribusi terhadap Proses Keputusan Menabung adalah sebesar 35,7 % sedangkan sisanya sebesar 64,3 % dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini. Hasil penelitian ini juga menunjukan bahwa variabel Produk (X1) merupakan variabel yang berpengaruh dominan terhadap Proses Keputusan Menabung (Y) yang ditunjukan dengan koefisien beta tertinggi yaitu 0,274 dan nilai t hitung yang paling besar yaitu 2,493. Kesimpulan dari penelitian ini adalah: 1). Bauran Pemasaran Jasa yang terdiri dari Produk (X1), Harga (X2), Promosi (X3), Proses (X4), Orang (X5), Bukti Fisik (X6), Lokasi  (X7) berpengaruh positif dan signifikan secara simultan terhadap Proses Keputusan Menabung (Y). 2). Variabel Produk (X1) merupakan variabel yang berpengaruh dominan terhadap Proses Keputusan Menabung (Y). Kata kunci : Produk, Harga, Promosi, Proses, Orang, Bukti Fisik, Lokasi, Keputusan Menabung Abstract The results show that the variable the Product (X1), price (X2), promotion (X3), processes (X4), people (X5), physical evidence (X6), location (X7) jointly or simultaneous has influence significantly to the decision process of saving (Y) with a value of y F hitung 8,705 greater than ftabel (8,705 > 2,316) with the level of sig.f smaller than α (0.05) and adjusted R square value is as much as 0,357. It means that the ability of the variables service marketing mix simultaneously contributed to the process of decision is worth saving 35,7 % while the rest of 64,3 % influenced by other variables that is not discussed in this research. The result of this research was also show that variable the product (X1) is variable who is influential dominant to the decision saving (Y) indicated by a coefficient beta highest namely 0,274 and value t hitung most large namely 2,493. Conclusions from these studies are: 1). services marketing mix comprising the Product (X1), price (X2), promotion (X3), processes (X4), people (X5), physical evidence (X6), location (X7)  influential significant and positive decision to the simultaneous saving (Y). 2). Variable variable product (X1) is the dominant influence the decision to the saving (Y). Keywords: Product, price, promotion, processes, people, physical evidence, location, decision to the saving  
UNIVERSITY BUSINESS INCUBATORS: HOW THEIR SUPPORT AND FIRST-TIME FOUNDERS' ORIENTATION MATTER FOR NEW VENTURE PERFORMANCE Fajri, Detha Alfrian; Adam, Muhamad Dafa
Erudio Journal of Educational Innovation Vol 11, No 2 (2024): Erudio Journal of Educational Innovation
Publisher : Faculty of Administrative Science, Universitas Brawijaya

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Abstract

This study addresses both empirical and practical challenges related to the performance of new ventures, focusing on the roles of University Business Incubators (UBIs) and Entrepreneurial Orientation (EO) among first-time founders. The study investigates how the support provided by UBIs and the entrepreneurial mindset of founders influence the success of new ventures. Employing an explanatory research design with a quantitative approach, this study examines the relationships between UBIs, EO, and New Venture Performance (NVP). Data were collected from 100 respondents associated with Brawijaya University's incubator program and analyzed using multiple linear regression with SmartPLS 3. The variables studied include University Business Incubator (X1), Entrepreneurial Orientation (X2), and New Venture Performance (Y). The results indicate that UBIs have a significant positive effect on NVP, evidenced by a t statistic of 5.468 and a p value of 0.000. EO also significantly impacts NVP, with a t statistic of 4.291 and a p value of 0.000. Furthermore, the combined effect of UBIs and EO on NVP is substantial, as shown by a Goodness of Fit (GoF) Index of 0.686, suggesting that these factors together account for a significant portion of the variance in venture performance. The discussion highlights that while UBIs provide essential structural support, such as mentorship and resources, EO fosters a proactive and innovative culture crucial for venture success. Practically, universities should invest in robust incubator programs and promote entrepreneurial education to maximize startup success. Theoretically, this study contributes to the understanding of how structural and cultural elements within educational institutions jointly influence new venture performance, suggesting a dual approach of support and cultural development.
THE ROLE OF BUSINESS INCUBATOR RESOURCES IN FACILITATING THE DEVELOPMENT OF NEW VENTURES: AN EMPIRICAL RESEARCH IN INDONESIA Fajri, Detha Alfrian
Erudio Journal of Educational Innovation Vol 10, No 2 (2023): Erudio Journal of Educational Innovation
Publisher : Faculty of Administrative Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10469653

Abstract

The purpose of this research is to highlight the role of business incubator resources in facilitating internal-external networking and entrepreneurial orientation towards new venture performance. This study employs an explanatory research design and a quantitative approach to elucidate the causal relationships between variables. The research sample consists of 96 founders or co-founders of startups affiliated with business incubators. Data analysis was conducted using SmartPLS-structural equation modeling (SEM). The findings of this study indicate that business incubator resources have a significant impact on internal and external networking, as well as entrepreneurial orientation. However, internal networking has a positive but non-significant effect on entrepreneurial orientation. On the other hand, entrepreneurial orientation significantly influences new venture performance. Therefore, this research also discusses the practical implications of the important role of business incubator resources in assisting new ventures to grow rapidly.
Co-Authors Adam, Muhamad Dafa