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All Journal Emerging Science Journal
Suchart Tripopsakul
School of Entrepreneurship and Management, Bangkok University, Bangkok,
Environmental Science

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Explaining an Adoption and Continuance Intention to Use Contactless Payment Technologies: During the COVID-19 Pandemic Wilert Puriwat; Suchart Tripopsakul
Emerging Science Journal Vol 5, No 1 (2021): February
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/esj-2021-01260

Abstract

The COVID-19 pandemic has affected the lives of people and services, pushing them toward new technologies that are in step with the development of a “New Normal” way of life. Contactless technologies have been realized as a mechanism to reduce the risks of infection, accelerating the move to touchless behaviors. The purpose of this study is to develop an Integrated Expectation-Confirmation and Health Belief Model (ECHBM) to explain an adoption and continuance intention to use contactless technologies during the COVID-19 pandemic in Thailand. Based on an empirical research survey of 142 samples, the proposed conceptual model was empirically validated using structural equation modelling (SEM). The study found that perceived usefulness, perceived susceptibility, perceived seriousness, and satisfaction significantly influenced continuance usage intention of contactless payment technologies, whereas perceived usefulness and confirmation were found to be significant determinants of consumer satisfaction. The effect of perceived susceptibility was found to be relatively higher than that of satisfaction, and confirmation was found to have an indirect effect on continuance usage intention through perceived usefulness and satisfaction. The integrated ECHBM model has strong explanatory power (56.8%) to predict customers’ continuance usage intention toward use of contactless payment technologies during the COVID-19 pandemic. The study proposes a novel challenge to explain an adoption and continuance intention to use contactless payment technologies as a protective health behavior to mitigate risks of being infected by COVID-19. Doi: 10.28991/esj-2021-01260 Full Text: PDF
Understanding Food Delivery Mobile Application Technology Adoption: A UTAUT Model Integrating Perceived Fear of COVID-19 Wilert Puriwat; Suchart Tripopsakul
Emerging Science Journal Vol 5 (2021): Special Issue "COVID-19: Emerging Research"
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/esj-2021-SPER-08

Abstract

The COVID-19 pandemic has changed people’s lifestyles and catalysed digital platform adoption, including within the context of the food delivery business. During the COVID-19 pandemic, food delivery mobile applications gained numerous new users, with the industry being one of the few domains to have leveraged the pandemic’s outbreak. This study investigates the factors that have influenced the adoption of food delivery mobile application technology during the pandemic in Thailand. The research model was adopted from the Unified Theory of Acceptance and Use of Technology (UTAUT) model, integrating perceived fear of COVID-19. Empirical research was conducted using data from 223 food delivery mobile application users in Thailand, with Structural Equation Modelling used to validate the model and analyse the hypotheses. The results indicate that the intention to use food delivery applications was significantly influenced by social influence, performance expectancy, effort expectancy, and perceived fear. Facilitating conditions significantly impacted actual usage behaviour, with moderating results revealing a stronger influence on behaviour intention of perceived fear of COVID-19 among females than males and among younger respondents than older respondents. The variance explained by the modified UTAUT model for intention to adopt food delivery mobile application technology was found to be 59.4%. This research makes a significant contribution to the literature in terms of validating a theory-driven framework that emphasizes the factors which impact the adoption of food delivery mobile application technology in the context of the COVID-19 pandemic. Doi: 10.28991/esj-2021-SPER-08 Full Text: PDF
Exploring Factors Influencing Open Innovation Adoption in SMEs: The Evidence from Emerging Markets Wilert Puriwat; Suchart Tripopsakul
Emerging Science Journal Vol 5, No 4 (2021): August
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/esj-2021-01295

Abstract

Open Innovation (OI) is among the vital innovation paradigms for assisting small and medium enterprises (SMEs) to effectively implement innovation initiatives. Drawing on the concepts of organisational agility and absorptive capacity with transaction cost theory, this study’s goal is to investigate factors affecting the adoption of an Open Innovation (OI) orientation in Thai SMEs. Using data from 214 SMEs in Thailand, structural equation modelling validated the model and analysed the proposed hypotheses. The results show that organisational agility, economic and financial readiness and absorptive capacity relate positively to OI adoption and innovation performance. Organisational agility (b = 0.553) had the greatest influence on OI adoption, then economic and financial readiness (b = 0.405) and absorptive capacity (b = 0.387) followed. The results of mediation analysis also reveal that OI adoption partially mediates the effects of organisational agility and absorptive capacity on innovation performance. Our study provides a trailblazing empirical analysis of the major factors influencing SMEs’ OI adoption and performance, extending knowledge of OI adoption by SMEs in emerging economies. The paper proposes a holistic framework for examining SMEs’ OI adoption and performance, through the integration of organisational agility, absorptive capacity and transaction-cost concepts. Doi: 10.28991/esj-2021-01295 Full Text: PDF
Co-Authors Wilert Puriwat