Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal Pilar Teknologi : Jurnal Penelitian Ilmu-ilmu Teknik Proceeding of The International Conference on Management, Entrepreneurship, and Business
Ridho Pamungkas
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Rancang Bangun Sistem Informasi Sebagai Media Promosi Untuk Usaha Mikro Kecil Menengah (UMKM) Yonanda Aditama Sari; Ridho Pamungkas; Andria
JURNAL PILAR TEKNOLOGI Jurnal Ilmiah Ilmu Ilmu Teknik Vol. 6 No. 2 (2021): JURNAL PILAR TEKNOLOGI
Publisher : LPPM Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/piltek.v6i2.102

Abstract

The use of technology in the business sector is not only for large businesses and companies that are growing rapidly, but also for UMKM. With this technology can increase the number of turnover and increase the number of customers. Previously shining UMKM had utilized information media such as Facebook and Instagram. In managing UMKM Bersinar uses Facebook and Instagram and is managed directly by the chairman of UMKM Bersinar using a personal account. Based on the results of interviews and observations of the UMKM Bersinar owners, there were several obstacles experienced during the marketing of the UMKM Bersinar product business, only Facebook and Instagram users who were friends with the UMKM Bersinar chairman who had facts about the UMKM Bersinar product.In the obstacles experienced by the UMKM Bersinar, it can be concluded that the ongoing problem is what technology can market the UMKM Bersinar product widely and thoroughly. One solution to this problem is to build a website-based marketing and promotion information system that shines UMKM need
Pembuatan Prototype Aplikasi Monee dengan Metode Design Thinking Di PT Lentera Bangsa Benderang Muhamad Iqbal; Ridho Pamungkas
JURNAL PILAR TEKNOLOGI Jurnal Ilmiah Ilmu Ilmu Teknik Vol. 7 No. 2 (2022): JURNAL PILAR TEKNOLOGI
Publisher : LPPM Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/piltek.v7i2.143

Abstract

Abstract— Seiring perkembangan zaman merubah pola pikir serta gaya hidup seseorang.Manusia adalah makhluk ekonomi yang dituntut untuk memenuhi kebutuhan gaya hidup, salah satunya adalah tujuan untuk mencapai keinginan entah itu barang, kebutuhan pokok, maupun kebutuhan rohani.Terkadang Kegiatan untuk mencapai sesuatu yang kita inginkan kita kesulitan untuk mencapainya, karena perilaku konsumsi kita yang berlebihan sehingga membuat kita menjadi konsumtif.Menurut hasil Survei Nasional Literasi Keuangan (SLNIK) yang dilakukan oleh OJK pada tahun 2019, Tingkat literasi finansial hanya pada prosentasi 38, 03% , pendapatan yang di tabung hanya sebesar 10,7%.Hal ini dapat kita simpulkan bahwa, masih rendahnya tingkat literasi keuangan pada generasi kita saat ini, penyebab di antara lain ingin terlihat mewah, kurangnya edukasi tentang management keuangan dan kesadaran diri.Hal ini bisa kita tekan dengan cara memanagement keuangan kita dan mengalokasikan uang kita ke suatu hal yang bermanfaat, seperti investasi, dll.Investasi adalah aktivitas menempatkan modal baik berupa uang maupun asset yang berharga lainnya ke dalam suatu benda, lembaga, atau suatu pihak dengan harapan kelak akan mendapatkan keuntungan.Di Indonesia terdapat banyak investor yang bermunculan yang mengakibatkan banyak juga entitas investasi ilegal yang bisa menipu masyarakat, Pada tahun 2020 OJK (Otoritas Jasa Keuangan) sesudah menangani 200 lebih investasi ilegal. MONEE adalah aplikasi Management & Invest secara mudah dan menyenangkan, membantu pengguna dalam mengelola keuangan pribadi secara mudah dan meningkatkan literasi keuangan melalui edukasi berbasis gamifikasi. Aplikasi ini menggunakan platform berbasis Mobile dan Web hanya sebatas Landing page.Dalam perancangan Aplikasi MONEE menggunakan metode Design Thinking yang berpusat pada pengguna.Metode ini memiliki beberapa fase yaitu Emphatize, Define, Ideate, Prototype, test
Digital Branding Transformation of Construction Services through the TikTok Platform : A Preliminary Analysis of Potential and Challenges at Havana Sulung Mandiri Dimas Setiawan; Ridho Pamungkas; M. Naf’an; Galang Romadhona
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 1 (2025): June : Proceeding of the International Conference on Management, Entrepreneursh
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i1.170

Abstract

This study examines the potential for digital branding transformation of Mitra Havana Sulung Mandiri, a construction service company in East Java, through the utilization of TikTok as a promotional platform. Using observations and interviews, the research identified strong visual content opportunities from the company’s activities, such as documenting construction progress, showcasing before-and-after project visuals, and sharing client testimonials. These elements offer significant storytelling potential for engaging online audiences. However, several internal barriers hinder optimal implementation. These include limited digital literacy among staff, inadequate content creation tools, and the absence of standardized procedures for producing and publishing content. Externally, skepticism toward social media marketing in the construction sector and the unpredictability of TikTok’s algorithm also create challenges. Thematic analysis revealed three primary needs: maximizing existing visual assets to create compelling narratives, enhancing internal capacity through targeted digital training, and developing a culture that supports continuous digital engagement. To address these, the study proposes an initial strategy involving educational content, behind-the-scenes videos, and a clear content production guide. In addition, it suggests forming a dedicated social media team, running a 30-day continuous content campaign, and collaborating with local creators to expand reach. These recommendations align with existing literature on the role of short-form video in increasing brand awareness, credibility, and trust in service-oriented industries. By integrating strategic content planning, capacity building, and consistent online engagement, construction SMEs can position themselves competitively in the evolving digital marketplace. The case of Mitra Havana Sulung Mandiri demonstrates that even in traditionally offline industries, leveraging TikTok can offer a pathway toward brand differentiation and long-term audience growth.
Co-Authors Andria Dimas Setiawan Galang Romadhona M. Naf’an Muhamad Iqbal Saifullah Saifullah Yonanda Aditama Sari