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All Journal Communicare : Journal of Communication Studies
Achmad Ridwan Noer
Universitas Indonesia
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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We Choose What to Fear in Indonesian Horror Cinema Achmad Ridwan Noer
Communicare : Journal of Communication Studies Vol. 8 No. 1 (2021): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008120215

Abstract

Horror movies in Indonesian cinemas have seen a recent surge of viewers despite being associated with exploiting sensualism under the blanket of horror. Meanwhile, the top ten viewed Indonesian horror movies in recent years managed to somewhat acquire the trust of Indonesians to come back to watch more horror movies in their favourite cinemas. This paper employs the qualitative content analysis method to better grasp what movie trailer elements are employed by the top 10 viewed Indonesian horror movies and see what are the similarities and differences in the elements of horror they present. Ultimately, as the market demands it, a natural selection for the kinds of horrors Indonesians watch is currently on going.
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