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All Journal Al-Ulum Indonesia Journal of Halal Istinbath: Jurnal Hukum dan Ekonomi Islam Journal of Islamic Economics
Warto Warto
Universitas Muhammadiyah Tangerang
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Bisnis Produk Halal antara Peluang dan Tantangan, Problematika dan Solusinya Warto Warto; Zainal Arif
Al-Ulum Vol. 20 No. 1 (2020): Al-Ulum
Publisher : Institut Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1425.758 KB) | DOI: 10.30603/au.v20i1.1170

Abstract

This study aims to examine the halal business opportunities, challenges and solutions in Indonesia. This research uses descriptive qualitative method by using documentation data in the form of books, reports from official institutions such as BPS, OJK, BI, Ministry of Trade, Kemenpan and scientific journals. The results of a study of several literatures found that Indonesia actually has a huge opportunity to become the center of the world's halal business. This can be seen from several indicators between the high level of the Muslim population and the high level of consumption. However, the attitude of business actors who tend to be unaware, pursue more profits, lack of government attention, protect business players more than consumers, the low public response to halal products is a major obstacle. The main solution is to accelerate the application of the JPH Law as a legal umbrella, awareness of entrepreneurs and business people, by making halal certification a part of excellent service, and community support.
OPPORTUNITIES AND CHALLENGES OF HALAL PRODUCT BUSINESS PASCA COVID- 19 IN INDONESIA Zainal Arif; Efri Syamsul Bahri; Warto Warto; Zulfitria Zulfitria
istinbath Vol 19 No 2 (2020): Desember
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/ijhi.v19i2.274

Abstract

This study aims to examine the halal business opportunities and challenges in Indonesia pasca pandemi COVID-19. This research uses descriptive qualitative method by using documentation data in the form of books, reports from official institutions such as BPS, OJK, BI, Ministry of Trade, Kemenpan and scientific journals. The results of a study of several literatures found that Indonesia actually has a huge opportunity to become the center of the world’s halal business. This can be seen from several indicators between the high level of the Muslim population and the high level of consumption. However, the attitude of business actors who tend to be unaware, pursue more profits, lack of government attention, protect business players more than consumers, the low public response to halal products is a major obstacle. The main solution is to accelerate the application of the JPH (Halal product guarantee) Law as a legal umbrella, awareness of entrepreneurs and business people, by making halal certification a part of excellent service, and community support.
Integration of Islamic Marketing and Halal Business: A Systematic Review of Trends, Challenges, and Value Frameworks Warto Warto
Journal of Islamic Economics (JoIE) Vol. 6 No. 1 (2026)
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/joie.v6i1.12784

Abstract

Introduction: The growth of the global halal industry requires a holistic integration between operational halal compliance and the ethical principles of Islamic Marketing to ensure product integrity, particularly in Indonesia as the world’s largest Muslim market. This study analyzes the conceptual synergy and the implementation of this integration. Research Method: We employed a Systematic Literature Review (SLR) using an adapted PRISMA protocol. Studies from Scopus and Sinta 1–3 (2017–2025) were analyzed thematically and narratively to synthesize the findings. Results: Effective integration is achieved through the Muslim Customer Perceived Value (MCPV) Halal framework, in which spiritual and ethical value dimensions (such as employee behavior and the shopping environment) enhance consumer trust and purchase intention beyond the fulfillment of legal certification requirements. Structural challenges include weaknesses in supply chain traceability and fragmented standards amid rapid digitalization. Conclusion: The integration of Halal Business and Islamic Marketing is essential for sustainable competitiveness. Required strategies include harmonizing global standards, advancing technological innovation for value chain transparency, and strengthening halal literacy.
Meningkatkan Kepercayaan Konsumen Melalui Sertifikasi Halal Reguler pada Produk Pangan Olahan di Indonesia Warto Warto; Abdul Rachman
Indonesia Journal of Halal Vol 8, No 2 (2025): IJH:
Publisher : Pusat Kajian Halal Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/potensi.%Y.29612

Abstract

Penelitian ini menganalisis secara komprehensif peran sertifikasi halal reguler dalam membangun kepercayaan konsumen terhadap produk pangan olahan di Indonesia. Metode penelitian yang digunakan adalah pendekatan kualitatif melalui tinjauan literatur sistematis, mengintegrasikan data dari berbagai jurnal ilmiah bereputasi yang terindeks Scopus dan Sinta 2 dan lainnya. Hasil penelitian menyoroti evolusi regulasi halal di Indonesia dari bersifat sukarela menjadi wajib, mengidentifikasi faktor-faktor kunci yang memengaruhi kepercayaan konsumen, serta menganalisis dampak sertifikasi halal terhadap minat beli dan loyalitas konsumen. Pembahasan menginterpretasikan temuan-temuan ini, membandingkannya dengan studi lain dan mengemukakan implikasi strategis bagi pelaku usaha dan pembuat kebijakan. Studi ini menyimpulkan bahwa sertifikasi halal berfungsi sebagai sinyal kredibel yang mengurangi asimetri informasi, namun efektivitasnya dimoderasi oleh faktor-faktor lain seperti religiusitas konsumen dan tantangan implementasi, khususnya bagi Usaha Mikro, Kecil dan Menengah. Penelitian ini merekomendasikan sinergi ekosistem halal dan peningkatan literasi konsumen untuk mengoptimalkan dampak sertifikasi.
Co-Authors Abdul Rachman Bahri, Efri Syamsul Yoga Yuniadi Zainal Arif Zulfitria Zulfitria