Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal DIALEKTIKA
Vanita Maya Sri Hutami
Prodi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom
Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PESAN IKLAN TOTAL ALMEERA VERSI “DETERJEN HALAL PERTAMA DI INDONESIA” PADA MEDIA TELEVISI TERHADAP SIKAP KONSUMEN (STUDI PADA WANITA MUSLIM DI BANDUNG) Vanita Maya Sri Hutami; Martha Tri Lestari
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (751.519 KB)

Abstract

In recent years, many halal products have emerged in Indonesia.. The use of halal predicate is a new strategy in marketing various products. The market share of a very large Islamic religion is clearly appealing. Total Almeera is one of the trademarks of PT. Total Chemindo Loka is innovating by issuing the first halal detergent in Indonesia. One of the marketing strategies that has been used by Total Almeera is issuing ads on television using emotional appeal. Detergent ads generally highlight the advantages of its products that can clean and soften and the fragrance of clothing, then Total Almeera presented with a different ad style by carrying the concept of hijrah. In this study involves one independent variable namely Advertising Message (X) and one dependent variable Consumer Attitude (Y). The results showed that the influence of Ad Message variable (X) to Consumer Attitude variable (Y) was 54%. While the remaining 46% influenced by other factors not examined in this study. The t-test results show that the Ad Message variable (X) has a tcount greater than the ttable value because tcount (21,594)> ttable (1.96) of significance level 0,000 <0.05 then H0 is rejected and H1 is accepted. This means that Total Almeera’s advertising message as "Deterjen Halal Pertama di Indonesia" on television towards consumer attitude.
Co-Authors Martha Tri Lestari