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All Journal Rekam : Jurnal, Fotografi, Televisi Animasi Lontar : Jurnal Ilmu Komunikasi Bantenese Jurnal Pengabdian Masyarakat
Winata Faturahman
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Lontar : Jurnal Ilmu Komunikasi

 1 
SEMIOTIKA KOMUNIKASI VISUAL: SISTEM PEMAKNAAN IKLAN ROKOK U MILD VERSI SEPANJANG JALAN KENANGAN Faturahman, Winata
LONTAR: Jurnal Ilmu Komunikasi Vol 5, No 1 (2017): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.82 KB) | DOI: 10.30656/lontar.v5i1.485

Abstract

Advertisement is a mass media that serves to offer and promote products. Ads must have a massage that consumers can understand so they can know the product. Visual is on medium to communicate the ads massage and more effective than ads by voice. Visual communication makes a product can reach a wider consumer because consumrs can see the product offered. U mild is a cigarette product in Indonesia. U mild effort to reach consumers to present ads on television. Semiotic is a science that is closely related to the communication of an advertisement. In semiotic there is a meaning system that can be used to examine the communication of an advertisement massage. The meaning system can discribe the visual communication dilivered an advertisement, in this case is how the meaning system of U mild cigarette advertisement "Sepanjang Jalan Kenangan" version. Keywords: Advrtisement, Visual Communication, Semiotic, Meaning System
ANALISIS METAFORA VISUAL PADA IKLAN TELEVISI GO-JEK VERSI CERDIKIAWAN Faturahman, Winata
LONTAR: Jurnal Ilmu Komunikasi Vol 7, No 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v7i2.2049

Abstract

Advertising is a means to promote a product or service by a producer so that the product or service is known to the public. The development of advertisements began with print advertisements which are now found in various audio visual forms. Audio visual advertising is an ad that combines moving images and sound as a support for the delivery of information. Compared to print advertisements, audio visual advertisements are more attractive because of their dynamic nature so that the communication process in them will be quickly conveyed. Go-jek is a business that is engaged in services that are well known to the public. Because of its wide reach, Go-jek always innovates for the satisfaction of its customers. The innovation is not only done through the services provided, but also in terms of promotion. Go-jek promotion is carried out by spreading information about its services through print and audio visual advertisements. One of the Go-jek audio visual ads on television is the clever version of Go-jek. According to his understanding, metaphor means equality or comparison. In the Cleverly Go-Jek ad version, there is a visual metaphor to communicate to the public about the services provided with an attractive visual.
SEMIOTIKA KOMUNIKASI VISUAL: SISTEM PEMAKNAAN IKLAN ROKOK U MILD VERSI SEPANJANG JALAN KENANGAN Winata Faturahman
LONTAR: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2017): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.82 KB) | DOI: 10.30656/lontar.v5i1.485

Abstract

Advertisement is a mass media that serves to offer and promote products. Ads must have a massage that consumers can understand so they can know the product. Visual is on medium to communicate the ads massage and more effective than ads by voice. Visual communication makes a product can reach a wider consumer because consumrs can see the product offered. U mild is a cigarette product in Indonesia. U mild effort to reach consumers to present ads on television. Semiotic is a science that is closely related to the communication of an advertisement. In semiotic there is a meaning system that can be used to examine the communication of an advertisement massage. The meaning system can discribe the visual communication dilivered an advertisement, in this case is how the meaning system of U mild cigarette advertisement "Sepanjang Jalan Kenangan" version. Keywords: Advrtisement, Visual Communication, Semiotic, Meaning System
Analisis Metafora Visual Pada Iklan Televisi Go-Jek versi Cerdikiawan Winata Faturahman
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (843.914 KB) | DOI: 10.30656/lontar.v7i2.1909

Abstract

Advertising is a means to promote a product or service by a producer so that the product or service is known to the public. The development of advertisements began with print advertisements which are now found in various audio visual forms. Audio visual advertising is an ad that combines moving images and sound as a support for the delivery of information. Compared to print advertisements, audio visual advertisements are more attractive because of their dynamic nature so that the communication process in them will be quickly conveyed. Go-jek is a business that is engaged in services that are well known to the public. Because of its wide reach, Go-jek always innovates for the satisfaction of its customers. The innovation is not only done through the services provided, but also in terms of promotion. Go-jek promotion is carried out by spreading information about its services through print and audio visual advertisements. One of the Go-jek audio visual ads on television is the clever version of Go-jek. According to his understanding, metaphor means equality or comparison. In the Cleverly Go-Jek ad version, there is a visual metaphor to communicate to the public about the services provided with an attractive visual.
Co-Authors Sucahya, Media