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All Journal Communicology: Jurnal Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi
Amarilia Shinta
Universitas Negeri Jakarta
Languange, Linguistic, Communication & Media Social Sciences

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Efektivitas Media Sosial Instagram Terhadap Personal Branding Bintang Emon Pada Pengguna Instagram Amarilia Shinta; K. Y. S. Putri
Communicology: Jurnal Ilmu Komunikasi Vol 9 No 1 (2021): Communicology: Jurnal Ilmu Komunikasi, Volume 9 No 1 Juli 2021
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.021.08

Abstract

ABSTRACT Currently, the popularity of Instagram is used by many people to get information or to share information about themselves. In today's era, Instagram has been used as a media for forming a person's self-image, this can be seen by the posts they upload on their Instagram account. The same thing was done by comedian Bintang Emon to make Instagram a place for the formation of self-image (personal branding). The aim of this research is to find out how much the effectiveness of Instagram social media on Bintang Emon personal branding on Instagram users. The research method that researchers chose was survey research. The paradigm used in this research is the positivism paradigm, according to the paradigm used, the approach to this research is descriptive quantitative. In this study, researchers conducted survey research by distributing questionnaires via google form to Instagram users and also watching video content owned by Bintang Emon. This study uses personal branding theory popularized by Peter Montoya and effective communication (Stewart L. Tubbs). The results of this study reveal that there is an effect of the effectiveness of Instagram social media on the personal branding of Bintang Emon by 64.3%. The conclusion results of this study are that there is a significant effect, namely the value of 0.000, and the results of the t-test and t table that the researchers obtained are T count> T table 14,324> 1,98099 so that there is an influence between the effectiveness of Instagram social media Instagram and Bintang Emon personal branding on Instagram users. Keywords: Bintang Emon; Effective Communication; Personal Branding
MANAJEMEN KRISIS PUBLIC RELATIONS PT. HERO SUPERMARKET PADA PENUTUPAN GERAI GIANT INDONESIA Amarilia Shinta; K. Y. S Putri
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 8 Nomor 1 April 2022
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v8i1.4612

Abstract

Losses and profits are common things that happen to big companies. But it will be a problem if the company often suffers losses. Losses experienced by the company if not handled properly can affect other aspects. The crisis was due to losses that did not better will make the company have to take certain steps, which ultimately had an impact on the fate of the company. Retail Giant is one of the many retailers that have closed due to company losses. Giant which is a subsidiary of PT Hero Supermarket (HERO Group) decided to close all outlets in July 2021. The issue that emerged was that Giant had done Termination of Employment and closed dozens of outlets in various locations. The purpose of this study was to find out how crisis management was carried out by public relations at PT Hero Supermarket at the closing of the Giant Indonesia outlet. The theory used in this research is the crisis management theory. The method used is a qualitative research method with a descriptive analysis approach and content analysis. The results obtained by researchers in this study are PT Hero Supermarket's public relations divide the crisis into three parts; pre-crisis, crisis phase, and post-crisis. In the pre-crisis phase, the company tries to convince the public that the outstanding issues can still be resolved, in the crisis phase the company takes steps to permanently close the Giant stores, and in the post-crisis stage the company guarantees that employee rights are fulfilled.
STUDI SEMIOTIKA: ANALISIS "GOLDEN SPOON" PADA DRAMA KOREA GHOST DOCTOR Amarilia Shinta; K. Y. S Putri
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 9 Nomor 1 April 2023
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v9i1.5431

Abstract

Korean drama, which is one form of the Korean wave, is a favorite show in modern society today. One of the reasons why Indonesia can easily receive Korean Drama shows is that Asian culture is still close and common, such as stories that talk about love and self-sacrifice. Not only Indonesia, but South Korean drama fans are also from various countries. Seeing this, OTT (over the top) service providers flocked to buy broadcast rights from South Korean television broadcasters and from production houses. For example, a Korean drama entitled Ghost Doctor airs on the OTT Iqiyi and Viu platforms. The drama, which adopts the medical fantasy and comedy genre, tells of a resident doctor named Ko Seung Tak who is doing an internship at his family's hospital, Ko Seung Tak who also has a "golden spoon" economic status has a personality that is inversely proportional to Cha Young Min (Professor Cha). Professor Cha is described as a thoracic surgeon who is genius and arrogant, one day he has an accident so that the spirit of Professor Cha is able to enter Ko Seung Tak's body. Professor Cha uses Ko Seung Tak's body to save the patient. The purpose of this study is to examine the golden spoon in the drama Ghost Doctor through Charles Sanders Pierce's semiotic analysis consisting of sign, object, and interpretant. The results obtained are that there are five scenes of a golden spoon in Ghost Doctor Korean drama. 
Co-Authors K. Y. S Putri K. Y. S. Putri