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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics)
Rifa Farhah
Bank Jabar Banten Syariah
Religion Economics, Econometrics & Finance Social Sciences

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Efektivitas Layanan Weekend Banking (Studi BMI KCP PIM ) . Rifa Farhah
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol 6, No 1: January 2014
Publisher : Faculty of Shariah and Law, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.033 KB) | DOI: 10.15408/aiq.v6i1.1370

Abstract

The Effectiveness of Weekend Banking Services (Study at BMI KCP PIM). The aim of this research is to analyze the effectiveness of weekend banking services at Bank Muamalat Indonesia. The method that used in this research is linier regression and. The result shown that the value of adjusted R-squared was 0.313409. It means that customer’s preference (dependent variable) was influenced by location, brand image, and, product and services in the amount of 31.34% and the others 68.66% was influenced by the others factor. From the paired sample t-test shown that the weekend banking services still not effective to increase the third party funds  DOI:10.15408/aiq.v6i1.1370
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