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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics)
Puji Lestari
Syarif Hidayatullah State Islamic University of Jakarta
Religion Economics, Econometrics & Finance Social Sciences

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Efektivitas Pengaruh Besaran Biaya Promosi Dalam Penghimpunan Dana Pihak Ketiga Puji Lestari
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol 1, No 2: July 2009
Publisher : Faculty of Shariah and Law, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.327 KB) | DOI: 10.15408/aiq.v1i2.2461

Abstract

Effectiveness The Promotion Cost in Fundrasing the Third Party FundsPromotion is one important variable in marketing mix to promote the services. The promotion activities is not just as the communication tools between company and consumers, but also as the tools to influence the purchase behavior from the consumer to but the services that offered by the company. This things has done by the promotion tools. DOI: 10.15408/aiq.v1i2.2461
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