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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics)
Sofyan Rizal
Universitas Nasional Jakarta
Religion Economics, Econometrics & Finance Social Sciences

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Potensi dan Strategi Marketing Perbankan Syariah pada Segmen Kelas Menengah Indonesia Sofyan Rizal
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol 5, No 2: July 2013
Publisher : Faculty of Shariah and Law, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.757 KB) | DOI: 10.15408/aiq.v5i2.2563

Abstract

Group of middle-class society is a tremendous market for Islamic business, especially Islamic banking. The fact that the majority of Indonesia's population is Muslim, Islamic business institutions should work on the mid-market segment earnestly. The potential of middle class development in Indonesia gives an opportunity for Islamic banks to compete in the market. Various characteristics of the middle class used as a valuable input in conducting market segmentation, targets, and formulate strategies to create the accepted products.DOI: 10.15408/aiq.v5i2.2563
STRATEGI ALTERNATIF MARKETING PERBANKAN DAN LEMBAGA KEUANGAN SYARIAH Sofyan Rizal
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol 4, No 1: January 2012
Publisher : Faculty of Shariah and Law, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.503 KB) | DOI: 10.15408/aiq.v4i1.2537

Abstract

MUI’s Fatwa about illegitimating of banking interest can beseen as an opportunity of Islamic banking and Islamic financial institutions to educate the public about the importance of operations in the Islamic financial institutions. This fatwa also marked that the emergency to receive interest in Islamic law has ended. Various alternative approaches in marketing can be done to work on segments of banking and Islamic financial institutions even in the middle of banking competitions. Alternative marketing approach that focuses on segment, marketing radical, and value creation, and spiritual advocate creation become very effective to face the competition of banking today. These are can be used in maintaining and even expanding the market share of Islamic banking.DOI: http://dx.doi.org/10.15408/aiq.v4i1.2537
TITIK TEMU DAN SINERGI EKONOMI ISLAM DAN EKONOMI KERAKYATAN Sofyan Rizal
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol 3, No 1: Januari 2011
Publisher : Faculty of Shariah and Law, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.221 KB) | DOI: 10.15408/aiq.v3i1.2493

Abstract

In fact, Islamic and populist economy have the same objective: they are welfare and fairness for all people. In Islam, the economical welfare and the fairness must be based on Islamic norms and ethics. Koperasi is a populist economic institution that has been long existed in Indonesia. Koperasi is the main institution that is expected by the founders of this nation as a tool of economical equality and fairness. At the concept of implementation level, koperasi has a lot of compatybility with the appropiate institutions of economic empowerment of IslamDOI: 10.15408/aiq.v3i1.2493
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