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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics)
Burhanuddin Yusuf
Syarif Hidayatullah State Islamic University of Jakarta
Religion Economics, Econometrics & Finance Social Sciences

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Peningkatan Efektivitas Pemasaran Jasa Perbankan Islam Melalui Pemahaman Terhadap Segmentasi Pelanggan Burhanuddin Yusuf
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol 5, No 2: July 2013
Publisher : Faculty of Shariah and Law, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.612 KB) | DOI: 10.15408/aiq.v5i2.2564

Abstract

There are three segments of customers in Islamic banking industry: business customers, rational customers, and religious customers. This study found that the levels of customer’s satisfaction/dissatisfaction at the three segments (business,rational, and religious traveler) were differentiating by customers’ perception of service quality. The business customers has a higher focus on service quality and on time performance factors. In addition, the profit sharing factor is the differentiating variable in the level of satisfaction/dissatisfaction for rational customers. The application of sharia principles is the differen-tiating variabel of religious segments.DOI: 10.15408/aiq.v5i2.2564
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