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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics)
Nor Hayati Ahmad
College of Business, Universiti Utara Malaysia / Airlangga University
Religion Economics, Econometrics & Finance Social Sciences

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Application of Theory Reasoned Action In Intention to Use Islamic Banking In Indonesia Andi Reni; Nor Hayati Ahmad
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol 8, No 1: January 2016
Publisher : Faculty of Shariah and Law, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.958 KB) | DOI: 10.15408/aiq.v8i1.2513

Abstract

This paper investigates the constructs of Theoryof Reasoned Action (TRA), and Theory of Planned Behavior (TPB) (attitude,subjective norm, religion, knowledge, pricing, and government support) oncustomer behavioral intention and Islamic banking selection. This research usingPartial Least Square Structural Equation Modeling with variables such as:attitude, subject norm, religion, knowledge and government support, and pricing.The result shows that attitude, subject norm, religion, knowledge and governmentsupport are statistically significant effect on intention to select Islamic bank inIndonesia. Pricing however is not significant. The results imply that IndonesianIslamic banks should strategize ways to develop positive attitude and referenceamongst their customers through greater dissemination of knowledge about Islamicbanking while emphasizing on the religious compliance.DOI: 10.15408/aiq.v8i1.2513
Co-Authors Andi Reni