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All Journal JUIMA : Jurnal Ilmu Manajemen Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya
I Nyoman Bontot
Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
Economics, Econometrics & Finance Social Sciences

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KEWIRAUSAHAAN BERBASIS SPIRITUAL HINDU DI BALI I Nyoman Bontot; I Wayan Widnyana
JUIMA : JURNAL ILMU MANAJEMEN Vol. 11 No. 1 (2021): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.12 KB)

Abstract

The high intensity of the yajňa ceremony in Bali has the opportunity to impoverish the Hindu community in Bali. Because the implementation of the yajňa ceremony is complex and takes a long time for the Hindu community to work for a living. In addition, the implementation of the yajňa ceremony is quite costly. On the other hand, the implementation of the yajňa ceremony in Bali also creates business opportunities for traders (entrepreneurs). However, the business opportunities that arise from the implementation of the yajňa ceremony in Bali are actually exploited by more immigrants. This happens because his entrepreneurial spirit is still low, much influenced by agrarian culture, prestige, lack of talent to become traders, is bound by Pakraman village activities, and capital constraints. This study examines the meaning and meaning of entrepreneurship in life, the concept of entrepreneurship in Hinduism, and business opportunities in Hindu life in Bali.The concept of entrepreneurship in Hinduism is taught in the Holy Bible Atharvaveda III.24.5, Canakya Nitisastra I.9, and Canakya Nitisastra VI.5. In addition, the teachings to become entrepreneurs (entrepreneur) are also taught regularly through the Matiti Swara ritual at the Ngusaba Kedasa Ceremony at Ulun Danu Batur Temple, Batur Village, Bangli Regency.A promising business opportunity to be involved in the life of Hinduism in Bali is to fulfill the needs of the yajňa ceremony, in addition to meeting the consumption of the general public. According to Geertz (2000: 164), periodic major ceremonies (redistributive) in Bali were used as one of the four trade flows in Bali by kings (puri-puri) in the 19th century. Thus, people from various professions can take advantage (profit) from the periodic implementation of these major ceremonies.
Strategi Komunikasi Ajaran Tri Kaya Parisudha dalam Pembentukan Citra Diri Mahasiswa Ukm Jegeg Bagus Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar Ida Ayu Sri Puspa Kencana; I Wayan Wirta; I Nyoman Bontot
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 18 No 2 (2023): Widya Duta September 2023
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v18i2.3084

Abstract

The teachings of Susila study about individual behavior in good ethics. Behavior reflects the character of each individual in understanding Hindu religious values. But in reality the character and behavior of UKM students Jegeg Bagus not represent themselves as students Jegeg Bagus as a result the occurrence of deviations that are contrary to the teachings Tri Kaya Parisudha. So the importance of teaching values Tri Kaya Parisudha encourage effective communication strategies in forming a positive self-image. The formulation of the problem in this study is how the process, obstacles and implications of teaching communication strategies Tri Kaya Parisudha in the formation of self-image of UKM students Jegeg Bagus I Gusti Bagus Sugriwa State Hindu University Denpasar.This study uses a qualitative descriptive data method. Data collection techniques through interviews, observation and literature study. Data analysis techniques through data collection, data reduction, data presentation, data verification, and drawing conclusions. This study uses communication strategy theory, attribution theory and mass communication effect dependency theory. The results of this study indicate that the process of communication strategy is formed from habits and experiences that students gain through namely; 1) the process of students joining UKM Jegeg Bagus, 2) implementation of teachings Tri Kaya Parisudha in the formation of self-image,consistency of self-image formation, and 4) UKM student activities Jegeg Bagus. Barriers from internal factors; confidence, motivation, interests and talents and SME fundingGood jegeg. External factors from the social environment such as family, association and society. Non-social environment of time management and communication. Cognitive implications, namely expanding beliefs through deepening students' knowledge, affective implications, namely positive impressions of self-image formed by students and behavioral implications, namely controlling the expectations of others emotionally in forming a positive self-image.
Co-Authors I Wayan Widnyana I Wayan Wirta Ida Ayu Sri Puspa Kencana