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All Journal Jurnal Ilmu Sosial dan Humaniora JUIMA : Jurnal Ilmu Manajemen Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya
I Nyoman Bontot
Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
Humanities Economics, Econometrics & Finance Social Sciences

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KEWIRAUSAHAAN BERBASIS SPIRITUAL HINDU DI BALI I Nyoman Bontot; I Wayan Widnyana
JUIMA : JURNAL ILMU MANAJEMEN Vol. 11 No. 1 (2021): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.12 KB)

Abstract

The high intensity of the yajňa ceremony in Bali has the opportunity to impoverish the Hindu community in Bali. Because the implementation of the yajňa ceremony is complex and takes a long time for the Hindu community to work for a living. In addition, the implementation of the yajňa ceremony is quite costly. On the other hand, the implementation of the yajňa ceremony in Bali also creates business opportunities for traders (entrepreneurs). However, the business opportunities that arise from the implementation of the yajňa ceremony in Bali are actually exploited by more immigrants. This happens because his entrepreneurial spirit is still low, much influenced by agrarian culture, prestige, lack of talent to become traders, is bound by Pakraman village activities, and capital constraints. This study examines the meaning and meaning of entrepreneurship in life, the concept of entrepreneurship in Hinduism, and business opportunities in Hindu life in Bali.The concept of entrepreneurship in Hinduism is taught in the Holy Bible Atharvaveda III.24.5, Canakya Nitisastra I.9, and Canakya Nitisastra VI.5. In addition, the teachings to become entrepreneurs (entrepreneur) are also taught regularly through the Matiti Swara ritual at the Ngusaba Kedasa Ceremony at Ulun Danu Batur Temple, Batur Village, Bangli Regency.A promising business opportunity to be involved in the life of Hinduism in Bali is to fulfill the needs of the yajňa ceremony, in addition to meeting the consumption of the general public. According to Geertz (2000: 164), periodic major ceremonies (redistributive) in Bali were used as one of the four trade flows in Bali by kings (puri-puri) in the 19th century. Thus, people from various professions can take advantage (profit) from the periodic implementation of these major ceremonies.
Strategi Komunikasi Ajaran Tri Kaya Parisudha dalam Pembentukan Citra Diri Mahasiswa Ukm Jegeg Bagus Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar Ida Ayu Sri Puspa Kencana; I Wayan Wirta; I Nyoman Bontot
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 18 No 2 (2023): Widya Duta September 2023
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v18i2.3084

Abstract

The teachings of Susila study about individual behavior in good ethics. Behavior reflects the character of each individual in understanding Hindu religious values. But in reality the character and behavior of UKM students Jegeg Bagus not represent themselves as students Jegeg Bagus as a result the occurrence of deviations that are contrary to the teachings Tri Kaya Parisudha. So the importance of teaching values Tri Kaya Parisudha encourage effective communication strategies in forming a positive self-image. The formulation of the problem in this study is how the process, obstacles and implications of teaching communication strategies Tri Kaya Parisudha in the formation of self-image of UKM students Jegeg Bagus I Gusti Bagus Sugriwa State Hindu University Denpasar.This study uses a qualitative descriptive data method. Data collection techniques through interviews, observation and literature study. Data analysis techniques through data collection, data reduction, data presentation, data verification, and drawing conclusions. This study uses communication strategy theory, attribution theory and mass communication effect dependency theory. The results of this study indicate that the process of communication strategy is formed from habits and experiences that students gain through namely; 1) the process of students joining UKM Jegeg Bagus, 2) implementation of teachings Tri Kaya Parisudha in the formation of self-image,consistency of self-image formation, and 4) UKM student activities Jegeg Bagus. Barriers from internal factors; confidence, motivation, interests and talents and SME fundingGood jegeg. External factors from the social environment such as family, association and society. Non-social environment of time management and communication. Cognitive implications, namely expanding beliefs through deepening students' knowledge, affective implications, namely positive impressions of self-image formed by students and behavioral implications, namely controlling the expectations of others emotionally in forming a positive self-image.
Sacred Ecology and Sustainable Financial Behavior: An Ethnographic of Hindu Rituals in Bali I Nyoman Bontot; Martino Wibowo
Jurnal Ilmu Sosial dan Humaniora Vol 15 No 2 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v15i2.115629

Abstract

The significance of indigenous knowledge and cultural institutions in tackling today's environmental issues is becoming more widely acknowledged in sustainability study. However, prior research on Balinese Hindu ecological rituals has mostly focused on their symbolic, religious, and conservation roles, offering little insight into the sociocultural processes by which ritual participation concurrently influences household financial behavior and the environment. In order to close this gap, this study looks at how ecological rituals serve as culturally ingrained institutions that integrate financial behavior, environmental behavior, and ecological ethics to promote sustainability. The study was carried out in a few customary villages in Bali's Tabanan Regency between February 2024 and March 2025 using an interpretive ethnographic method. Participant observation, semi-structured interviews with twenty-five key informants, and document analysis were used to gather data. Iterative thematic analysis based on Sacred Ecology, Practice Theory, and Economic Sociology was used for analysis. The results show that rather than being purely ceremonial religious activities, ecological rituals such as Tumpek Wariga, Mapag Toya, Ngusaba Nini, and Tumpek Uye serve as behavioral governing institutions. Ecological ethics are internalized through repeated ritual participation, which promotes ecologically conscious behavior while also influencing household financial practices through long-term financial planning, prudent resource allocation, saving, reciprocal exchange, and community contributions. These interrelated processes promote culturally grounded sustainability and increase community resilience. The study suggests a framework for culturally embedded sustainability, showing how ritual participation, ecological ethics, environmental behavior, and embedded financial behavior interact dynamically to produce sustainability. In order to explain how indigenous ritual institutions concurrently organize ecological governance and household economic practices, this study expands on previous sustainability scholarship beyond environmental conservation by integrating Sacred Ecology, Practice Theory, and Economic Sociology within an ethnographic perspective. It also offers useful insights for policymakers looking to strengthen customary institutions and culturally grounded sustainability strategies.
Co-Authors I Wayan Widnyana I Wayan Wirta Ida Ayu Sri Puspa Kencana Martino Wibowo