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All Journal Journal of Media and Communication Science (JcommSci) jurnal ilmiah hospitality Bakti Sekawan : Jurnal Pengabdian Masyarakat
Lalu Ahmad Rahmat
Universitas 45 Mataram
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Management Strategy of Radio Republik Indonesia (RRI) Mataram in the Digital Era Nimas Parista Pancawati; Yulanda Trisula Sidharta Yohanes; Lalu Ahmad Rahmat
JCommsci - Journal Of Media and Communication Science Vol. 1 No. 3 (2018)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i3.50

Abstract

RRI Mataram is an independent, neutral and non-commercial Public Broadcasting Institution that serves to provide information broadcasting, education, healthy entertainment, social control, and maintain a positive image of the nation in the international community. In the digital era, which was the era of media convergence, RRI Mataram did not escape from efforts to remain in the midst of society. This study aims to determine the management strategy of LPP RRI Mataram in the face of the digital era. This study uses a qualitative descriptive method with several steps, namely: Observation, interview, documentation, data analysis and conclusion. From the results of the study, the researchers formulated LPP RRI Mataram's management strategy using a SWOT analysis, including: understanding market share by presenting interesting and interesting shows to the community, maximizing and expanding networks of cooperation with various agencies, utilizing relations with the government, organizing programs for listeners, provide rewards for employees who excel, improve the quality of human resources by providing continuous training, conduct Joint Branding, add segmentation to program 2, improve program quality, and utilize other media as a medium to improve the existence of LPP RRI Mataram, and also complete broadcast systems with audio and video streaming, as well as fixing the RRI PLAY GO application, and minimizing technical problems with optimal device maintenance. Keywords: management strategy; radio; RRI Mataram; digital era
STRATEGI PEMASARAN KELOMPOK BUKIT TUAN DALAM MENINGKATKAN PENJUALAN PRODUK GULA AREN DI DESA KEKAIT KECAMATAN GUNUNGSARI Zulhiyah Zulhiyah; I Made Putra Suryantara; Lalu Ahmad Rahmat; Sandi Justitia Putra
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2345

Abstract

Skripsi ini dilatar belakangi oleh banyaknya persaingan antar pengusaha khususnya pedagang dalam menarik minat konsumen sehingga bisa meningkatkan penjualan. Dan salah satu caranya adalah dengan menerapkan strategi pemasaran. Strategi pemasaran harus dilakukan dengan efektif sehingga penjualan dapat meningkat. Kegiatan pemasaran umumnya memfokuskan diri pada produk, penetapan harga, dan cara promosi yang dalam hal ini dikenal sebagai pemasaran. Namun strategi pemasaran terkadang dilakukan atas dasar prinsip ekonomi konvensional, untuk itu dalam penelitian ini akan diteliti tentang strategi pemasaran yang dilakukan oleh masyarakat . Fokus dalam penelitian ini adalah (1) untuk mengetahui strategi pemasaran di Desa Kekit Daye, (2) untuk mengetahui hambatan yang sering terjadi di Desa Kekait Daye. Penelitian ini merupakan jenis penelitian lapangan dengan pendekatan kualitatif. Data yang digunakan adalah data primer yang diperoleh dari pedagang yang ada di Desa Kekait Daye. Data sekunder yang digunakan berupa buku-buku referensi yang telah ada. Metode pengumpulan data adalah wawancara,dokumentasi dan observasi. Hasil penelitian menunjukkan bahwa (1) strategi pemasaran yang dilakukan adalah memilih pasar, produk, lokasi dan promosi (2) meningkat promosi dengan mengubah kemasan produk. Pembeli bisa memilih produk sesuai selera dan dalam promosinya tidak melebih- lebihkan dan tidak menutupi kekuragan produk.
Membangun Ekonomi Mandiri Di Desa Segara Katon Melalui Pendampingan Usaha ProduksiTiu Pupus Virgin Coconut Oil(VCO) Masdiyanto Masdiyanto; Deding Wadi; Abdul Gapur; Maulana Eka Derita; Emi Lastuti; Raden Abdul Rasyid; Komang Aditya Arya Nugraha; Pathurrahman Pathurrahman; Ni Nengah Supriatini; Muliadi Muliadi; Najamuddin Najamuddin; Rukakyah Rukakyah; Sandi Justitia Putra; Lalu Ahmad Rahmat; I Made Putra Suryantara
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol 2 No 2 (2022): Desember
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (701.037 KB) | DOI: 10.35746/bakwan.v2i2.270

Abstract

Real Work Lecture (KKN) Group VIII University of 45 Mataram was held in Segara Katon Village. One of the flagship programs that became the output of the KKN activity was the Virgin Coconut Oil (VCO) product produced by the Putri Kembang Kerurak Women Farmers Group (KWT). The KWT is fostered to carry out production to product marketing. The method used is in the form of training which is carried out for 4 days so that the KWT is ensured to understand the overall technical production. The success of this activity was able to become a locomotive for building an independent economy in Segara Katon Village. KWTs in other hamlets were enthusiastic to immediately imitate and cooperate. There are quite a number of consumers of VCO products, the number of coconut plants in Segara Katon Village which is very supportive, and the selling price of profitable products can improve the welfare of the community.
Co-Authors Abdul Gapur Deding Wadi Emi Lastuti I Made Putra Suryantara Komang Aditya Arya Nugraha Masdiyanto Masdiyanto Maulana Eka Derita Muliadi Muliadi Najamuddin Najamuddin Ni Nengah Supriatini Nimas Parista Pancawati Pathurrahman Pathurrahman Raden Abdul Rasyid Rukakyah Rukakyah Sandi Justitia Putra Yulanda Trisula Sidharta Yohanes Zulhiyah Zulhiyah