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All Journal Upajiwa : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
BUDI YANTORO
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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KUALITAS DAN LOKASI TERHADAP LOYALITAS PELANGGAN SEPATU DI JALAN MATARAM YOGYAKARTA BUDI YANTORO
UPAJIWA Vol 5 No 1 (2021): UPAJIWA: Jurnal Ekonomi, Bisnis, dan Manajemen Daulat Rakyat
Publisher : Prodi Magister Manajemen FE-UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.323 KB) | DOI: 10.26064/upa.v5i1.2228

Abstract

This study aims to examine whether product quality and business location have an effect on consumer loyalty by intervening consumer satisfaction. The analysis uses independent variables of product quality and business location with customer satisfaction as an intervening variable. Data collection was carried out by distributing questionnaires to respondents. The analysis in this research uses descriptive analysis method and inferential analysis method using Patial Least Square (PLS). The results of this study indicate that product quality has a positive and significant effect on consumer loyalty, while the location aspect has a positive effect on consumer loyalty. Key words: product quality, location, customer satisfaction, customer loyalty
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