Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal SEGMEN Jurnal Manajemen dan Bisnis
Dwi Irawati
Muhammadiyah Purworejo University
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Persepsi Relationship Marketing, Komitmen Pelanggan dan Loyalitas Pelanggan: Kajian dalam Pemasaran Retail Dwi Irawati
SEGMEN Jurnal Manajemen dan Bisnis No 2 (2006): J u r n a l M a n a j e m e n & B i s n i s
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v0i2.7

Abstract

Creating customer loyalty is an effort, which has to be developed and maintained by an organization doing marketing activities. This is considered important because, by doing so, it will lead the organization remain survives and develop its competitive advantage. This research article suggests how the customers perception influences the activities of relationship marketing (RM), conducted by the organization toward the customers’ loyalty and commitment.  There is a positive influence of the customer commitment toward customer loyalty. Keywords:  customer loyalty, relationship marketing, customer commitment
Co-Authors