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All Journal Jurnal Ilmiah Mahasiswa Manajemen
. FENDY
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Decision Sciences, Operations Research & Management

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PENGARUH BRAND EQUITY TERHADAP PURCHASE INTENTION MELALUI BRAND PREFERENCE SEBAGAI MEDIASI PADA MOBIL MEREK TOYOTA KIJANG INNOVA DI SURABAYA FENDY, .
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 4 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (82.919 KB) | DOI: 10.33508/jumma.v2i4.412

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