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All Journal IJBE (Integrated Journal of Business and Economics)
Margarita Išoraitė
Vilniaus kolegija/University Applied Sciences
Humanities Social Sciences

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Brand Image Theoretical Aspects Margarita Išoraitė
Integrated Journal of Business and Economics (IJBE) Vol 2, No 1 (2018): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.499 KB) | DOI: 10.33019/ijbe.v2i1.64

Abstract

The article analyzes the image of a brand and a brand image, brand value assessment methods, brand value, and benefits. A brand is a word or phrase that identifies and separates goods belonging to one person from belonging to another person. A brand is one of the elements of marketing, advertising. High-quality brand brings significant benefits to the manufacturer or the trader. A brand name may consist of a brand name and a brand symbol. There is several brand value evaluation model analyze in the article, like capital market-oriented brand value model, Aaker's brand value model, the Interbrand Brand Assessment Methodology, which helps evaluate brand value and benefit.
The Importance of Education in Peace Marketing Margarita Išoraitė
Integrated Journal of Business and Economics (IJBE) Vol 3, No 1 (2019): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.375 KB) | DOI: 10.33019/ijbe.v3i1.101

Abstract

Peace defined means the absence of war. War and peace have always been not only military but also political issues advantage. Educational systems are confronted with exceptional challenges during violent conflict. During the conflict International humanitarian law is particularly important. Geneva Conventions a specific reference to protection related to education in wartime. Education peace is also related to the creation of values and skills that help students achieve fullness a life that embraces all people. Education peace relates to aid pupils to recognize many forms and causes violence and promote values and skills to live society. Peace marketing is trying to influence social behavior, change attitudes, habits, and not to the marketing person, but to  the benefits of society in general. Article analyzes peace education concepts, role education in promoting peace marketing, universities peace initiative.  
Cluster Entrepreneurship Development in Lithuania Best Practice Margarita Išoraitė
Integrated Journal of Business and Economics (IJBE) Vol 3, No 3 (2019): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.376 KB) | DOI: 10.33019/ijbe.v3i3.208

Abstract

Clusters becoming important field in Lithuania. Clusters aim to join forces to gain mutual benefits, accelerate the process of developing new products, services or technologies, and bring them to market, foster innovation and collaborate on science and business. Clusters in Lithuania have benefit:  stimulates innovation and growth, promotes the transfer of knowledge and helps develop new ideas and business, promotes export development, contributes to the internationalization of enterprises, helps to reach foreign markets and find new business partners, helps attract new technologies, skilled labor, investment in research and development and innovation, strengthens the human, technical, scientific, capital, innovation, partnership and other capabilities of individual cluster members, provides access to unique, specialized resources and enhances the competitive advantage of cluster members, helps to reduce the costs of small and medium-sized enterprises,  prepare SMEs for growth,  helps reduce risk and increases the likelihood of success in selecting new R&D trends.   
Electronic Commerce: Theory and Practice Margarita Išoraitė; Neringa Miniotienė
Integrated Journal of Business and Economics (IJBE) Vol 2, No 2 (2018): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.328 KB) | DOI: 10.33019/ijbe.v2i2.78

Abstract

Electronic commerce in the world is becoming an increasingly popular form of trade. Most shoppers start looking for products, descriptions and quality features online before buying a product. In order to provide customers with more convenience, more and more companies and existing stores are setting up their own online stores where a person can buy at a convenient time, even at night when regular stores are no longer working. Online stores allow you to save time spent by a person searching for a particular product and driving through shops. The article analyzes the concept of e-commerce, the advantages and disadvantages of electronic commerce, and the situation of electronic commerce in Lithuania.
Competitive Advantage Analysis in Pharmacy Companies Margarita Išoraitė
Integrated Journal of Business and Economics (IJBE) Vol 3, No 2 (2019): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.775 KB) | DOI: 10.33019/ijbe.v3i2.192

Abstract

Article analyzes competitive advantage theoretical aspects and also competitive advantage in pharmacy sector in Lithuania. Competitive advantage is what all (competing) business strategies are directed to. Many factors can provide a competitive advantage; it can be more efficient production, available patents, good advertising, good management, and good customer relations.
Co-Authors Neringa Miniotienė