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Efforts to Improve Bank Marketing Performance Paulus Wardoyo; Endang Rusdianti
Integrated Journal of Business and Economics (IJBE) Vol 3, No 3 (2019): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.598 KB) | DOI: 10.33019/ijbe.v3i3.190

Abstract

This study aims to build and analyze research models that can be used to improve bank marketing performance. The population is 165 people, while the sampling technique used is purposive sampling and a sample of 135 respondents was obtained. This study uses four variables, namely satisfaction, customer retention, internet banking service quality, and marketing performance. Descriptive analysis was carried out using index numbers, completion of inferential statistics was carried out with the help of Smart software PLS version 2.0. The four hypotheses used in this study were all accepted. To improve marketing performance, management must first be able to build good relationships with its customers. Relationships must be long-term oriented and mutually beneficial.
PENGARUH STRES KERJA, EMPLOYEE ENGAGMENT, DAN KEDISIPLINAN TERHADAP KINERJA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA KARYAWAN CV. KARYA MANUNGGAL SEMARANG Djoko Santoso; - Lianasari; Paulus Wardoyo
Neo-Bis Vol 11, No 2 (2017): DESEMBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v11i2.3452

Abstract

The research is conducted on companies that produce gloves both for domestic and abroad. Production companies like these require a lot of employees and high performance. But the company's work has decreased, so the company's target can not be achieved. Not achieving the target company is allegedly influenced by several factors, such as job stress, discipline, employee engagement, and job satisfaction. The purpose of this research is to analyze the influence of work stress, discipline and employee engagement on performance with job satisfaction as intervening variable. The respondent  in this study as many as 247 employees. Data analysis technique used is SEM (Structural equation Modeling) with LISREL program Version 8.80. The result of analysis shows that job stress and employee engagement have an effect on job satisfaction, job stress and employee engagement also affect to employee performance. There is no effect of discipline on job satisfaction or performance..Keywords: Job stress, Discipline, Employee Engagement, satisfaction and                       Employee performance Penelitian ini dilakukan pada  perusahaan yang memproduksi sarung tangan baik untuk dalam negeri maupun luar negeri. Perusahaan produksi seperti ini membutuhkan karyawan yang banyak serta kinerja yang tinggi. Namun hasil kinerja perusahaan mengalami penurunan, sehingga target perusahaan tidak dapat tercapai. Tidak tercapainya target perusahaan ini diduga dipengaruhi oleh beberapa faktor , diantaranya adalah stres kerja, kedisiplinan, employee engagement, dan kepuasan kerja. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh stres kerja, kedisiplinan dan employee engagement terhadap kinerja dengan kepuasan  kerja sebagai variabel intervening. Responden  dalam penelitian ini sebanyak 247 karyawan. Teknik analisis data yang digunakan adalah SEM (Structural equation Modelling) dengan program LISREL Versi 8.80. Hasil analisis menunjukkan bahwa stres kerja dan employee engagement berpengaruh terhadap kepuasan kerja, stres kerja dan employee engagement juga berpengaruh terhadap kinerja karyawan. Tidak ada pengaruh kedisiplinan terhadap kepuasan kerja  dan kinerja.Kata Kunci : Stres kerja , Kedisiplinan, Employee Engagement, kepuasan dan  Kinerja Karyawan.
PERAN ACCOUNT OFFICER DALAM MENEKAN KREDIT BERMASALAH (Studi pada BPR di Kab .Grobogan ) Endang Rusdianti; Paulus Wardoyo; Ani Setyarini
Jurnal Dinamika Sosial Budaya Vol 20, No 2 (2018): Desember
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.9 KB) | DOI: 10.26623/jdsb.v20i2.1494

Abstract

The research objective is to analyze the role of Account Officers in suppressing non-performing loans from the Rural Banks of Kabupaten Grobongan. The analysis relates to whether the role of the account officer influences the business of the banking sector in granting credit so that it can reduce problem loans. The proxy role of the account officer is the ability to analyze credit and supervision activities by considering customer development as a moderating variable. The method used is the MRA, SPSS 22. The data type is primary data obtained by questionnaire method on the variables of credit analysis, supervision, customer guidance and problem loans. The respondents were 70 Accounts from the BPR of Kabupaten Grobogan The results show that credit analysis and supervision have an effect on bad credit. Moderating variables are used to overcome bad credit, namely customer coaching as an effort to increase / weaken the relationship of credit analysis and supervision of bad credit. The result of coaching on credit analysis does not act as moderation but acts as a predictor. In relation to supervision, coaching acts as a quasi moderation and results are negative, which means that coaching actually weakens the influence of supervision.
PENGARUH KUALITAS PRODUK DAN STRATEGI ATM TERHADAP KINERJA PEMASARAN DENGAN DAYA TARIK PRODUK SEBAGAI VARIABEL INTERVENING (Studi pada industri knalpot di Kab .Purbalingga ) Endang Rusdianti; Paulus Wardoyo; Sri Purwantini
Jurnal Dinamika Sosial Budaya Vol 21, No 1 (2019): Juni
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.235 KB) | DOI: 10.26623/jdsb.v21i1.1502

Abstract

This study aims to analyze the marketing performance of IKM Knalpot in Purbalingga Regency. The specific target of the research results is to analyze whether product quality and ATM strategy affect the attractiveness of the product and whether through the attraction of this product can be achieved the goal of increasing marketing. The method used is Regression technique using Smart PLs2. The type of data used is primary data obtained by using a questionnaire method on variable product quality, ATM strategy, product attractiveness and marketing performance. The respondents were 75 mufflers / mufflers in Banjarnegara. The results showed that product quality and ATM strategy had an effect on the attractiveness of the product. To improve marketing performance, intervening variables are used, namely the attractiveness of the product. And the results show that the attractiveness of the product can act as an intervening variable and can further improve marketing performance.
PENGARUH TEAMWORK DAN DISIPLIN KERJA TERHADAP KINERJA SDM DENGAN PERCEIVED ORGANIZATIONAL SUPPORT SEBAGAI VARIABEL MODERATING Deny Ariyanto; Paulus Wardoyo; Endang Rusdianti
Jurnal Riset Ekonomi dan Bisnis Vol 12, No 3 (2019): DESEMBER
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.358 KB) | DOI: 10.26623/jreb.v12i3.1801

Abstract

Tujuan penelitian ini yaitu untuk menguji pengaruh teamwork terhadap kinerja Sumber Daya Manusia (SDM), untuk menguji pengaruh disiplin kerja terhadap kinerja SDM, untuk menguji perceived organizational support dalam memoderasi pengaruh teamwork terhadap kinerja SDM, serta untuk menguji perceived organizational support dalam memoderasi pengaruh disiplin kerja terhadap kinerja SDM. Sumber data yang digunakan dalam penelitian ini adalah data primer. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non probability sampling dengan metode purposive sampling terhadap 46 pegawai/SDM pada Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Semarang. Metode analisis yang digunakan adalah Partial Least Square (PLS) yaitu SEM yang berbasis variance. Hasil penelitian menunjukkan bahwa teamwork berpengaruh positif dan signifikan terhadap kinerja SDM. Begitu pula dengan disiplin kerja yang berpengaruh positif dan signifikan terhadap kinerja SDM. Sementara itu, perceived organizational support tidak terbukti sebagai variabel moderating antara teamwork terhadap kinerja SDM maupun disiplin kerja terhadap kinerja SDM.The purpose of this study is to examine the effect of teamwork on the performance of Human Resources (HR), to examine the effect of work discipline on HR performance, to test perceived organizational support in moderating the effect of teamwork on HR performance, and to test perceived organizational support in moderating the influence of discipline work on HR performance. Source of data used in this study are primary data. The sampling technique used in this study was non-probability sampling with a purposive sampling method for 46 employees/HR at the Office of State Assets and Auction Services (KPKNL) Semarang. The analytical method used is Partial Least Square (PLS), which is SEM based on variance.The results showed that teamwork had a positive and significant effect on HR performance. Similarly, work discipline has a positive and significant effect on HR performance. Meanwhile, perceived organizational support is not proven as a moderating variable between teamwork on HR performance and work discipline on HR performance.
PERILAKU PENJUALAN ADAPTIF PENGARUHNYA TERHADAP KINERJA TENAGA PENJUALAN Dewinta Mustika Hidayanti; paulus Wardoyo; Endang Rusdianti
Jurnal Riset Ekonomi dan Bisnis Vol 10, No 3 (2017): Desember 2017
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (640.292 KB) | DOI: 10.26623/jreb.v10i3.881

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Penelitian ini bertujuan untuk menganalisis dan membuktikan secara empiris pengaruh dari orientasi pelanggan dan kompetensi teknik tenaga penjual terhadap perilaku penjualan adaptif. Serta pengaruh dari kompetensi teknik tenaga penjual dan perilaku penjualan adaptif terhadap kinerja tenaga penjual.Penelitian ini menggunakan sample sebanyak 102 orang , sedangkan teknk sampling yang digunakan adalah sensus. Hasil penelitian ini membuktikan kompetensi teknik tenaga penjual tidak berpengaruh terhadap kinerja tenaga penjual dan perilaku penjualan adaptif berpengaruh terhadap kinerja tenaga penjualThe purpose of studies to analyze and prove empirically the influence of customer orientation and the technical competence of salespeople on adaptive sales behaviors. As well as the influence of the salesperson's technical competence and adaptive sales behavior in the performance of salespeople.This study used a sample of 102 people, while the sampling technique used was the census. The results of this study prove the competence of salespeople techniques do not affect the performance of salespeople and the sales behavior adaptive effect on the performance of salespeople.
IMPLEMENTASI STRATEGI MEMBANGUN HUBUNGAN BAIK PADA PERUSAHAAN JASA KONSTRUKSI Ajeng Yuanitasari; Paulus Wardoyo; Indarto Indarto
Jurnal Riset Ekonomi dan Bisnis Vol 12, No 2 (2019): AGUSTUS
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.599 KB) | DOI: 10.26623/jreb.v12i2.1660

Abstract

Hubungan relasi antara penyedia jasa konstruksi dengan pelanggannya memperngaruhi kelangsungan bisnis penyedia jasa konstruksi. Adanya perubahan kondisi lingkungan eksternal perusahaan penyedia jasa konstruksi saat ini, harus disikapi dengan menerapkan strategi untuk tetap bertahan. Tujuan yang hendak dicapai dalam penelitian ini adalah untuk mengalisis strategi membangun hubungan baik perusahaan jasa konstruksi terhadap pelanggannya untuk terus mendapatkan proyek konstruksi. Metode penelitian yang digunakan dalam penilitian ini yaitu menggunakan pendekatan fenomenologi kualitatif. Hasil penelitian ini adalah: strategi untuk membangun hubungan baik antara perusahaan jasa konstruksi dengan pelanggannya yaitu dengan menggunakan strategi customer relationship management (CRM) dengan menerapkan komponen proses, manusia dan teknologi. Memberikan pelayanan yang berkualitas untuk pelanggannya sehingga meningkatkan nilai kepuasan pelanggan pada kualitas pelayanan dan kualitas produk.Relationships between construction service providers and their customers affect the business continuity of construction service providers. Changes in the current external environment of construction service providers must be addressed by implementing strategies to stay afloat. The objective to be achieved in this research is to analyze the strategy of building good relations between construction service companies and their customers to continue to get construction projects. The research method used in this research is to use a qualitative phenomenological approach. The results of this study are: a strategy to build good relations between construction service companies and their customers by using a customer relationship management (CRM) strategy by applying process, human and technology components. Providing quality services for its customers thereby increasing the value of customer satisfaction on service quality and product quality.
KEUNGGULAN BERSAING : BERPENGARUH TERHADAP KINERJA PEMASARAN (STUDI PADA UMKM MAKANAN DAN MINUMAN DI KABUPATEN KENDAL) Delta Lexi Arbawa; Paulus Wardoyo
Jurnal Riset Ekonomi dan Bisnis Vol 11, No 1 (2018): April 2018
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (628.417 KB) | DOI: 10.26623/jreb.v11i1.1077

Abstract

Permasalahan penelitian yang diusung dalam penelitian ini adalah adanya kontroversi hasil penelitian tentang pengaruh orientasi pasar, orientasi kewirausahaan dan orientasi belajar terhadap kenerja pemasaran sehingga ditambahkannya variabel keunggulan bersaing untuk menjembatani gap tersebut. Tujuan penelitian ini adalah menganalisis pengaruh orientasi pasar, orientasi kewirausahaan dan orientasi belajar terhadap keunggulan bersaing dan  menganalisis pengaruh orientasi pasar, orientasi kewirausahaan, orientasi belajar dan keunggulan bersaing terhadap kinerja pemasaran.Populasi dalam penelitian ini adalah seluruh pengusaha UMKM makanan dan minuman yang berada di 6 kecamatan Kabupaten Kendal yang berjumlah 485 pengusaha UMKM. Sampel yang dipergunakan dalam penelitian ini yaitu 122 responden, dengan alat analisis path analisis.Hasil dari penelitian ini Orentasi pasar berpengaruh signifikan terhadap keunggulan bersaing. Orientasi kewirausahaan berpengaruh signifikan terhadap keunggulan bersaing. Orientasi pembelajaran tidak berpengaruh terhadap keunggulan bersaing. Orentasi pasar tidak berpengaruh terhadap kinerja pemasaran. Orientasi kewirausahaan tidak berpengaruh terhadap kinerja pemasaran. Orientasi pembelajaran berpengaruh signifikan terhadap kinerja pemasaran. Keunggulan bersaing berpengaruh signifikan terhadap kinerja pemasaran. The research problem that was carried out in this study was the controversy of research results on the effect of market orientation, entrepreneurial orientation and learning orientation on marketing performance so that the addition of competitive advantage variables to bridge the gap. The purpose of this study is to analyze the effect of market orientation, entrepreneurial orientation and learning orientation on competitive advantage and analyze the influence of market orientation, entrepreneurial orientation, learning orientation and competitive advantage on marketing performance.The population in this study were all food and beverage MSME entrepreneurs in 6 districts of Kendal Regency, totaling 485 MSME entrepreneurs. The sample used in this study is 122 respondents, with a path analysis analysis tool.The results of this study Market orientation has a significant effect on competitive advantage. Entrepreneurial orientation has a significant effect on competitive advantage. Learning orientation does not affect competitive advantage. Market orientation does not affect marketing performance. Entrepreneurial orientation does not affect marketing performance. Learning orientation has a significant effect on marketing performance. Competitive advantages have a significant effect on marketing performance.
Pelatihan Akuntansi Berbasis Myob Bagi Koperasi Simpan Pinjam/Unit Simpan Pinjam di Kota Surakarta Endang Rusdianti; Paulus Wardoyo; Sri Purwantini
Khadimul Ummah Vol 2, No 2 (2019): Mei
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.052 KB) | DOI: 10.21111/ku.v2i2.3513

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The purpose of this service is because the Savings and Loan Cooperative / Savings and Loan Unit is a financial institution that serves funding needs for members and prospective members, must be able to present financial reports accurately and in a timely manner.GenerallyKSP / USP in Surakarta City records transactionsmanually,so that the financial statements consisting of Balance Sheet and Calculation of Operating Results cannot present accurately and on time. This has an impact on decision making and the function of financial management cannot run properly. One solution implemented is to use a Myob-based accounting program, so that the cooperative can present financial reports quickly and accurately. As for the training material, participants are taught the basics of accounting, financial accounting standards, how to install Accounting Myob software version 18, and create an account that is in accordance with the accounts in each KSP / USM, how to fill in the balance / initial balance along with how to operate it , and hands-on practice. The results after participating in this direct training are being able to apply it in the cooperative of each participant.
REAKSI BURSA INDONESIA TERHADAP PERGANTIAN GUBERNUR BANK INDONESIA (STUDI KASUS PADA SAHAM-SAHAM LQ 45) Sandra Ellysa; Paulus Wardoyo
Solusi Vol 8, No 2 (2009)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1835.264 KB) | DOI: 10.26623/slsi.v8i2.1940

Abstract

Pasar modal sebagai salah satu instrumen ekonomi sangat dipengaruhi oleh berbagai peristiwa yang memiliki kandungan informasi bagi investor. Semakin penting peran pasar modal dalam perekonomian suatu negara. Semakin sensitif pasar modal itu terhadap berbagai peristiwa disekitarnya (Suryawijaya dan Setiawan 1998)..   Pengaruh lingkungan ekonomi mikro seperti kinerja perusahaan, perubahan strategi perusahaan (misalnya kebijakan merger maupun divestasi), pengumuman laporan keuangan atau deviden perusahaan selalu mendapat tanggapan dari para pelaku di pasar modal (Suryawijaya dan Setiawan, 1998). Selain itu perubahan lingkungan yang dimotori oleh kebijakan fiskal maupun regulasi pemerintah dalam sektor riil dan keuangan akan ikut mempengaruhi keadaan di pasar modal.