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All Journal IJBE (Integrated Journal of Business and Economics) Jurnal Manajemen dan Kewirausahaan
Sabrina Wissen
Maranatha Christian University
Humanities Economics, Econometrics & Finance Social Sciences

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Engagement, motivation, and working performance Bram Hadianto; Sabrina Wissen; Renate Severita Hapsariny; Shafira Putri Kurniawan; Yosephine Carolina
Integrated Journal of Business and Economics (IJBE) Vol 5, No 3 (2021): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.694 KB) | DOI: 10.33019/ijbe.v5i3.364

Abstract

This study aims to examine and analyze the effect of employee engagement and motivation on working performance. This population is 618 employees working at one of the textile companies in Bandung, distributed into seven divisions. The number of samples of 247, furthermore, is counted by the Isaac and Michael formula. Because of the divisions, the pieces are taken by a stratified random sampling technique. Ominously, not all of them are responsive. Hence, this research can get a 54.66% participating level on the online survey or successfully collect 135 responses. Besides, this study utilizes the confirmatory factor analysis and the composite reliability coefficient analysis to test data quality. After that, the structural equation model based on variance is used. After examining the proposed hypothesis and discussing the related facts, this study deduces that a positive effect of employee engagement and motivation on working performance exists.
THE INFLUENCE OF CUSTOMER INSPIRATION ON SOCIAL MEDIA MARKETING TOWARD ARCHITECTURAL SERVICE PURCHASE INTENTION Sabrina Wissen; Lina Anatan
Jurnal Manajemen dan Kewirausahaan Vol. 25 No. 1 (2023): MARCH 2023
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.308 KB) | DOI: 10.9744/jmk.25.1.13-24

Abstract

Social media has been used as a marketing tool by architecture firms to generate purchase in­ten­tion. However, inspiration as a motivating internal response is needed to achieve the marketing ob­jec­tive. This study aims to examine the effect of utilitarian content, hedonic content, and openness as ante­cedents of customer inspiration, the effect of customer inspiration on purchase intention, and the me­diating role of customer inspiration between antecedents and purchase intention. A total of 395 res­pondents were taken as samples using simple random sampling, and the data was then analyzed with SmartPLS. Results show that utilitarian content, hedonic content, and openness positively affect cus­tomer inspiration, and customer inspiration positively affects purchase intentions. Additionally, cus­tomer inspiration also mediates the effect of utilitarian content, hedonic content, and openness on pur­chase intentions. This study contributes to the literature on customer inspiration from a customer-firm relationship perspective. Moreover, this study can give insight for architectural firms to effectively prac­tice social media marketing by focusing on creating customer inspiration through the content provided and targeting the right potential customers in order to generate architectural design service purchase intention.
Co-Authors Bram Hadianto Lina Anatan Renate Severita Hapsariny Shafira Putri Kurniawan Yosephine Carolina