Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Hilda Melia
Fakultas Ekonomi Universitas Bangka Belitung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Perilaku Konsumen Masyarakat Pedesaan Kecamatan Merawang Provinsi Kepulauan Bangka Belitung di Era Revolusi Industri 4.0 Fuji Tria; Hilda Melia
JURNAL MANAJEMEN MOTIVASI Vol 15, No 1 (2019): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.183 KB) | DOI: 10.29406/jmm.v15i1.1418

Abstract

Rural areas are often linked to the lagging development of ways of life compared to modern life in urban areas. Consumers are an important element in consumer behavior, so an effort to market a product, a sales manager must analyze, study, and understand the behavior of prospective consumer consumers, it will take the consumer's point of view obtained to can reevaluate and respond to needs quickly. Therefore, consumer needs that underlie consumer behavior must be fully understood plus rural consumers who are often considered to be underdeveloped consumers  how to transact in the industrial revolution 4.0 era. The purpose of this study is to know and analyze the influence of consumer behavior factors consisting of personal , social, and technology simultaneously towards decisions on digital-based products in 4.0 era in the village of Pagarawan and Balunijuk. The analysis technique uses multiple regression analysis. The simulataneous test results show that personal, social, and technological factors have a significant effect on the decision of digital-based products in 4.0 era in the village of  Pagarawan and Balunijuk. While the results of partial testing show that all variables chosen as research models each have a positive and significant influence on the decisions of digital-based products in 4.0 era in Pagarawan and Balunijuk villages, Merawang sub-district.
Co-Authors Fuji Tria