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Sinhan 01
Fakultas Ekonomi Universitas Muhammadiyah Pontianak
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Merk Honda di PT. Nusantara Surya Sakti Pontianak Sinhan 01; Japari A
JURNAL MANAJEMEN MOTIVASI Vol 11, No 1 (2015)
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.106 KB) | DOI: 10.29406/jmm.v11i1.58

Abstract

Purpose of this study was to determine the effect of the marketing mix on purchase decisions of Honda motorcycles in PT Nusantara Surya Sakti Pontianak. The study is a descriptive study, using data collected through observation, interviews, questionnaires, and corporate documents. The population of consumers who purchased a motorcycle brands Honda PT. NSS Pontianak and the sample is determined as much as 97 respondents. Terms samples are age (20-56) old, Buying motorcycle brands Honda for its own purposes, able to read and write well, Domiciled in Pontianak City and surrounding areas. The analytical tool used is a simple regression. The results showed that the constant value obtained was 0.079, meaning that if the elements of the marketing mix is 0 (zero), then the consumer purchase decisions of Honda motorcycles brands in PT Nusantara Surya Sakti would be worth 0.079. Simple regression coefficient value of the marketing mix variables obtained at 0.964, meaning that if the marketing mix is increased by one unit, then the purchasing decisions of consumers on the purchase of Honda's motorcycle brands in PT. Nusantara Surya Sakti Pontianak will increase by 0.964 units.
Kepuasan Masyarakat Terhadap Pelayanan Jasa Pembayaran Pajak Kendaraan Bermotor (PKB) Roda Dua Di Samsat Kota Pontianak Sinhan 01
JURNAL MANAJEMEN MOTIVASI Vol 10, No 3 (2014)
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.648 KB) | DOI: 10.29406/jmm.v10i3.41

Abstract

The purpose of this study was to determine the taxpayer's satisfaction with quality of services in the motor vehicle tax payments SAMSAT Pontianak. The analysis is the Cartesian diagram. The population in this study is the taxpayer motorcycle tax payment in Pontianak City SAMSAT with the sample of 100 respondents. Based on the survey results revealed that there is a difference between the value of the benefit and satisfaction of - 0.1 which means that the interests of the respondents is greater than the satisfaction of respondents. Tangible variables are in quadrant A (4:28: 4:45), which shows the factors or attributes that are considered to affect the satisfaction of taxpayers, including elements of the services that are considered very important, but SAMSAT Pontianak City has not done as you wish taxpayer so disappointing / not satisfied and necessary to the improvement of services. Variable reliability (4:31: 4:48), responsiveness (4:31: 4:43), and assurance (4:42: 4:46) are in quadrant B, which means that these variables are variables that directly influence customer satisfaction, and its implementation by SAMSAT Pontianak is considered a good and shall be maintained. Variable empathy (4.27: 4.30) are in quadrant C, which means that these variables are variables that are considered less important to the customer, but the implementation by the company is still not satisfactory.
Pengaruh bauran pemasaran terhadap keputusan konsumen menggunakan jasa angkutan bis trayek Pontianak-Sintang kelas executive pada PT. ADAU KAPUAS Sinhan 01; Hajijah A
JURNAL MANAJEMEN MOTIVASI Vol 11, No 2 (2015)
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.606 KB) | DOI: 10.29406/jmm.v11i2.65

Abstract

This study aims to determine the effect of marketing mix consisting of product, price, promotion, place, people, process, physical evidence, the consumer decision to use bus transportation services PT.ADAU KAPUAS route Pontianak-Sintang. The population in this study are all passengers using bus transportation services route Pontianak-Sintang class executive at PT. Adau KAPUAS. While the sample is part of the number and characteristics of being owned by the population. The samples used were asmany as 100 people with sampling techniques. The sampling technique used is incidental sampling is according Sugiono (2003: 65)  "sampling technique based on the chance that anyone who by chance met the researchers used as a sample. Simple Linear Regression Test results indicate the following matters, or the estimated regression equation explains the data processing is written Y = 1.062 + 0,796X that if the marketing mix of zero (0), then the decision of consumers using bus transportation services route Pontianak-Sintang executive class PT. Adau KAPUAS of 1,062.Uji coefficient of determination (R²) indicate that as many as 23.8% (1 x 0.238 x 100%)  the decision of consumers using bus transportation services route Pontianak-Sintang influenced by the marketing mix and the remaining 76.2,% (1 - 0.238 x 100%)  influenced by factors or other variables out of the study. From the results of regression analysis showed that test the feasibility of the model independent variables have an effect on the dependent variable. This is evident from the calculated F value of 30.636> F table 2,10 and has a significant value (sig)  of 0.000 which is less than 0.05, meaning that the simple linear regression model can be used to predict consumer decisions are influenced by the marketing mix.
Co-Authors Hajijah A Japari A