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All Journal Jurnal Studi Pemerintahan Journal of Content and Engagement
INRI INDRAYANI
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Social Sciences

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Taking Sides: The Frames of Online Media on the Bilateral Relationship Between Indonesia and Malaysia GATUT PRIYO WIDODO; INRI INDRAYANI
Jurnal Studi Pemerintahan Vol 5, No 2 (2014): August 2014
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgp.2014.0019

Abstract

The relations between Indonesia and Malaysia arealways full of dynamics. Indonesia is always knownas old brother of Malaysia since it has similar history,religion also socio cultural background. Somedecades show that the decline of relationship of bothcountries. Another time, as ASEAN members, thetwo countries devote their nationalities to purify theircollective identities as Eastern nations. The objectiveof the research is to extricate the construction ofKompas online and Utusan online toward news coverageof the borders dispute between Indonesia-Malaysia in 2010. This research is proposed to examinecentral issues which reported by Kompas onlineand Utusan online consistently. As a media, Kompascoverage dominates circulation nationally.Kompas.com was the pioneer of online news in Indonesiaand was born in reformation era. Utusan isa prominent media industry in Malaysia that wasconducted by UMNO as the ruling party in Malaysiafor some periods. The method used in this researchis framing method by Robert N. Entman’swhich consists of four steps identification: definingproblem, diagnosing causes, moral judgment anda treatment recommendation. This research foundthat Kompas news covered the border dispute mustbe negotiated as recognition of Indonesia dignity.On the contrary, Utusan’s spectacle focused on theIndonesian demonstrators anarchism during the dispute.Keywords: Online Media, media construction, theborder dispute, Indonesia-Malaysia’s Bilateral Relations
Opinions of Gen Z Surabaya Regarding the Effectiveness of the Spokes Character Ronald Mcdonald in Communicating McDonalds' Brand Image. Amadea Daphne Isjwara; Inri Indrayani; Chory Angela Wijayanti
Journal of Content and Engagement Vol 2 Issue 2 (2024): August 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.2.166-181

Abstract

This research was conducted to determine the opinion of Gen Z in Surabaya regarding the effectiveness of Ronald McDonald's Spokes Character in communicating the McDonald's brand image. McDonalds as a fast-food restaurant uses a mascot to communicate its brand image, namely Ronald McDonald. The elements that determine the effectiveness of spokes character include Relevance to product, Expertise and Nostalgia. To measure the effectiveness of the spokes character, opinions were measured among Gen Z Surabaya, which is the dominant population and is interested in McDonalds. Gen Z Surabaya's opinion will be based on three progressive stages, namely Awareness, Acceptance and Action. So, to find out the opinion of Gen Z Surabaya regarding Ronald McDonald's spokes character, researchers conducted descriptive research with a quantitative approach. The method used was a survey of 100 Gen Z McDonald's Surabaya customers. The results of the research show that the Opinion of Gen Z Surabaya regarding the Effectiveness of Ronald McDonald's Spokes Character in Communicating the McDonalds Brand Image is positive and Expertise as the favourable element.
Co-Authors Amadea Daphne Isjwara Chory Angela Wijayanti GATUT PRIYO WIDODO