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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business International Journal of Supply Chain Management KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Udin Ahidin
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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The Effect between Product Quality and Promotional Activities on Consumer Purchase Interest (A Case Study of Garuda Peanut Products Produced by PT. Garudafood, Tbk) Udin Ahidin
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1448

Abstract

This study aims to determine the effect of product quality and promotional activities on consumer buying interest (Case Study of Garuda Peanut Products Produced by PT. Garudafood, Tbk). The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study, product quality has a significant effect on purchase intention by 45.2%, hypothesis testing obtained t count > t table or (8.990> 1.984). Promotional activities have a significant effect on purchase intention by 37.1%, hypothesis testing is obtained t count> t table or (7.599> 1.984). Product quality and promotional activities simultaneously have a significant effect on buying interest with the regression equation Y = 10.422 + 0.434X1 + 0.312X2 and the contribution of the effect is 52.2%, the hypothesis test obtained F count> F table or (53.010> 2,700).
Co-Authors Ali Maddinsyah Bima Rizky Ananda Jeny Kristiani Gea Marinus Gea Moses Moses Pranoto Pranoto Tiara Oktasari Triyono .