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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business KARIR Jurnal Ilmiah Manajemen
Bima Rizky Ananda
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Economics, Econometrics & Finance Social Sciences

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OPTIMALISASI BAURAN PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA KENDARAAN RODA EMPAT DI KOTA URBAN Bima Rizky Ananda; Tiara Oktasari; Moses Moses; Marinus Gea; Jeny Kristiani Gea; Udin Ahidin
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 6 No. 1 (2023): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v6i1.621

Abstract

During the last ten years, there has been an increase in the use of four-wheeled vehicles, especially in urban cities. It is not surprising that there are many vehicle showrooms everywhere, bidding on car sales, both new and used. This condition has increased the intensity of competition among four-wheeled business actors, thus demanding more effort in winning business competition. Based on this phenomenon, in fact this research was conducted, to see and analyze the effectiveness of the marketing mix in increasing used car sales in urban/Tangerang cities. The method used to express these problems is quantitative. That is, the research was carried out statistically, by disclosing field data in an informative and relevant manner, thereby obtaining a statement showing the level of effectiveness of a marketing mix used. To obtain research data, questionnaires were distributed to 100 respondents. This research was conducted in one of the car showrooms, namely Dwi Perkasa Mobiltama, South Tangerang. In translating the research data, a statistical analysis based on estimation/regression was used, in order to obtain the required information. In the analysis stage, measurable efforts are carried out in the form of testing the truth and reliability of the data, testing the prerequisites for regression, and testing the hypothesis. The research results obtained information, that the most effective marketing mix in increasing sales is the product/car quality aspect. This confirms, in the four-wheeled automotive industry, product quality is the main assessment for consumers in purchasing. They will only buy cars that are really good to drive, comfortable, and provide adequate safety.
Analisis Return On Investment (ROI) Untuk Menilai Kinerja Keuangan Pada PT. Kitach Karya Cipta Arif, Syaiful; Lia Novita; Diez Novitasari; Bima Rizky Ananda; Juhaeri
KARIR Jurnal Ilmiah Manajemen Vol. 2 No. 1 (2023): KARIR Jurnal Ilmiah Manajemen
Publisher : Prodi Manajemen Universitas Pamulang Kampus Serang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/karir.v2i1.30063

Abstract

Pada Tujuan Penelitian Untuk Mengetahui Seberapa Besar Return On Investment (Roi) Untuk Menilai Sebuah Kinerja Perusahaan Di Bagian Keuangan Pada PT. Kitach Karya Cipta. Jenis Penelitian Deskriptif Kuantitatif Dengan Penggunaan Data Skunder Yang Pada Perusahaan PT. Kitach Karya Cipta. Teknik Pengumpulan Data Secara Dokumentasi Dan Studi Pustaka. Populasi Penelitian Selama 3  Tahun Dari Mulai Listing Di PT. Kitach Karya Cipta. Kemudian Sampel 3 Tahun Dari Tahun 2017 -2019 Dengan Teknik Purposive Sampling. Teknik Analisis Data Menggunakan Analisis Statistik Dengan T-Test One Sample. Hasil Penelitian Menunjukkan Return On Investment (Roi) Untuk Menilai Kinerja Keuangan Pada Pt. Kitach Karya Cipta Berada Pada Kondisi Tidak Baik Karena Kurang Dari 40% Dari Yang Diharapkan.   Kata Kunci: Return On Investment; Finansial; Kinerja Keuangan.
Co-Authors Chatarina Umbul Wahyuni Diez Novitasari Ilham nur Hasibuan Jeny Kristiani Gea Juhaeri Lia Novita Marinus Gea Moses Moses Muhammad Hafizd Muhammadyunus Syaiful Arif Tiara Oktasari Udin Ahidin