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All Journal Jurnal Riset Mahasiswa Manajemen (JRMM)
Desi Rahma Putri Pratiwi
Universitas Kanjuruhan Malang
Decision Sciences, Operations Research & Management

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Pengaruh Service Convenience terhadap Loyalitas melalui Kepuasan Pelanggan Kereta Api di Wilayah Kota Malang Desi Rahma Putri Pratiwi; Endi Sarwoko Sarwoko; Iva Nurdiana Nurfarida
Jurnal Riset Mahasiswa Manajemen Vol. 6 No. 2 (2018): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4034.321 KB) | DOI: 10.21067/jrmm.v4i2.3986

Abstract

The purpose of this study was to determine the effect of service convenience to Loyalty by means of customer satisfaction on KA. This type of research is survey using hypothesis testing with a quantitative approach. The sampling technique in this study was using accidental sampling with total sample amounted to 110 customers KA. Analysis of the data used ispath analysis. The result of this direct effect of service convenience on loyalty and the indirect effect of service convenience on loyalty through customer satisfaction.
Co-Authors Endi Sarwoko Iva Nurdiana Nurfarida