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All Journal Tourism Scientific Journal Manajemen dan Pariwisata
Khoirul Fajri
Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Khoirul Fajri; Taufiq Hidayat; Nelissa Lanjau

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Abstract

Implementasi Pariwisata Berkelanjutan di Eduwisata Enggang Gading Khoirul Fajri; Taufiq Hidayat; Nelissa Lanjau
Tourism Scientific Journal Vol. 6 No. 1 (2020): Vol 6 No 1 Desember 2020
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v6i1.123

Abstract

As a new development paradigm, sustainable tourism is believed to be able to provide a multiplier effect or multiple impacts. The implementation of sustainable tourism is believed to be able to bring progress to Indonesian tourism. This encourages the adoption of sustainable tourism widely, even in areas with low tourism intensity. The research which was held at Enggang Gading Samarinda East Kalimantn, Tourism Center aims to see the implementation of sustainable tourism in the environmental, socio-cultural, and economic fields. The qualitative approach used in this research is the percentage descriptive analysis technique, where the data collection process is carried out through open and in-depth interviews, participatory observation, and documentation study. The results showed that Enggang Gading tourism had implemented activities guided by the principles of sustainable tourism, especially in the application of 3 (three) aspects, namely; physical environmental aspects, socio-cultural aspects, and economic aspects. From the results of an assessment of the results of the informants' answers in each aspect, it shows that the implementation of sustainable tourism on average reaches a score of 67% which means it is in the sufficient category. However, the stakeholders in the Enggang Gading Tourism Edu tour need to increase efforts to implement the environmental, socio-cultural, and economic aspects that are its components so that the percentage of sustainable tourism achievement in the Enggang Gading Edu tour can increase in the future.
Pengaruh Green Marketing dan Inovasi Produk Terhadap Keputusan Pembelian di Dusun Bambu Bandung Baroka Herlambang; Indah Nur Agustiani; Khoirul Fajri
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.294

Abstract

This research was conducted at the Dusun Bambu Bandung tourist spot, the aim was to examine the effect of green marketing and product innovation on purchasing decisions. This study uses validity, reliability and normality test instruments with descriptive and verification analysis to prove the hypotheses that have been made.The results of this study indicate that there is a relationship between green marketing on purchasing decisions with an effect of 59.1%, there is a relationship between product innovation on purchasing decisions with an influence of 48.4% and finally there is an influence between green marketing and product innovation simultaneously on decisions purchase by 40%. This proves that green marketing factors and product innovation are factors that influence purchasing decisions.
Co-Authors Baroka Herlambang Indah Nur Agustiani Nelissa Lanjau Taufiq Hidayat