Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Media Wisata MODUS-Jurnal Ekonomi dan Bisnis
Prihatno
Sekolah Tinggi Pariwisata AMPTA Yogyakarta
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Identifikasi Kebutuhan Kompetensi Sumber Daya Manusia Industri Perhotelan Kabupaten Bantul Prihatno
Media Wisata Vol. 15 No. 1 (2017): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4861.09 KB) | DOI: 10.36276/mws.v15i1.87

Abstract

At present, the accommodation services business has become a service industry and is a labour-intensive business means Human Resources support becomes the mainstay of business success. Improved customer service requires a more professional Human Resource capability. As a standard measure that professionals in the field of tourism including hospitality staff and restaurants is possessed a certificate of competence recognized by the National Agency for Professional Certification. In Bantul Regency this accommodation business is growing very rapidly following the development of tourism. The number of existing hotels and inns has reached 95 units for the class with the number of medium rooms, but if recorded all including lodging in the location of objects that only have one room, the number reaches 261 pieces and may continue to grow in the future With the emergence of objects of new attractions. Bantul regency government tries to formulate its development strategy by conducting a study of the identification of human resource competency requirement for the hotel industry in order to give space for the growth and development of the hospitality industry in Bantul regency in the future. This study was conducted by taking 30 samples from the workforce and the guest response from the type of accommodation in the form of hotels totalling 5 pieces, the only business mentioning the lodgings amounted to 8 pieces, in 9 pieces, cabin 6 pieces and each 1 fruit is Inn and Guest House. The data collected by questionnaire and documentation is then processed using Spencer & spencer competency analysis, especially non-technical competency or soft competency to determine the level of incompetent to very competent while also ranking the competency level required in the hotel industry. From the research results obtained data real needs of hotel industry competence which then rearranged and selected based on priority scale likert between 1-4. By using competency guideline in Indonesia from work competency standard especially hotel and restaurant area mapped to get the requirement of human resource competence for the Hotel Industry in Bantul Regency.
Mengelola Kualitas dalam Perusahaan Jasa Prihatno
Media Wisata Vol. 5 No. 2 (2010): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3453.864 KB) | DOI: 10.36276/mws.v5i2.120

Abstract

In a Higly Competitive era, every company must give full attention to quality, becouse qualityhas a elose relationship with customer satisfaction and quality proviels an incentives to customer to establish strong ties with the company. In the long trem the company needs of understand the expectation and needs of customers to improve customer satisfaction, which the company shouldbe able to maximize the customer experience the fun and minimize the customer experience. One approach that can be used is to approach the quality of service that bluids on two mayor factor is customer perceotion of service received by actual service ecpected measurement of quality of service as very important for company, becouse it is useful to measure the gap between customer expectation and perception about the service provided by the company. Quality management frame work is considered important especially to assess and manage the quality of service.
Analisa Kepuasan Pelanggan Program Studi Berjenjang Diploma IV Sekolah Tinggi Pariwisata Ampta Yogyakarta Prihatno
Media Wisata Vol. 6 No. 1 (2011): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3812.455 KB) | DOI: 10.36276/mws.v6i1.127

Abstract

Berbagai macam upaya dilakukan program studi diploma IV STP AMPTA Yogyakarta untuk meningkatkan pelayanan dan kemudahan kepada pelanggan dengan membangun fasilitas dan infrastrukturnya maupun program-program kurikulumnya. Dengan menempatkan unsur kualitas pelayanan pelanggan sebagai faktor indikator penting, maka hal tersebut dapat meningkatkan kinerja dan daya saing Program Diploma IV STP AMPTA di tengah semakin gencarnya tingkat kompetisi yang terjadi saat ini. Dalam visi dan misi yang diemban STP AMPTA untuk menyelenggarakan proses belajar dan mengajar yang profesional perlu dilakukan analisis sampai sejauh mana pelayanan yang telah diberikan Program Studi Diploma IV STP AMPTA kepada pelanggan. Penelitian ini merupakan suatu penelitian deskriptif, yaitu tipe desain konklusif yang bertujuan untuk mendiskripsikan karakter atau fungsi dari penelitian tentang suatu kelompok . Populasi penelitian ini adalah seluruh alumni Mahasiswa Program Studi Diploma IV STP AMPTA Yogyakarta. Teknik pengambilan sampel dalam penelitian ini menggunakan convinience Sampling, dengan jumlah sampel yang diperoleh sebanyak 26 (dua enam ) responden. Pengumpulan data pada penelitian ini dilakukan dengan wawancara berdasarkan kuesioner dengan alumni wisuda 16 April 2011 sebagai sampel. Analisis Frequency dan Descriptive akan dilakukan untuk menggambarkan gap (kesenjangan) antara kepentingan /ekspektasi dan kinerja/kepuasan pelanggan terhadap kepuasan pelayanan Program Studi Diploma IV STP AMPTA Yogyakarta . Untuk mengetahui tingkat kepuasan pelayanan pelanggan, digunakan Gap Analysis dan Diagram Cartesius.Implikasi dari hasil Diagram Cartesius ini adalah Program Studi perlu meningkatkan kinerja dan pelayanan pada variable yang berada pada Dimensi A karena dimensi ini berada dibawah ekspektasi dan harapan Mahasiswa, dan mengupayakan agar variable bisa mengisi pada Dimensi B dimasa mendatang.Keywords : Kepuasan Pelanggan, gap Analysis, Diagram Cartesius
The Feasibility of Museum Social Media for Millenial: A Case Study in Sonobudoyo and Sandi Museums Yogyakarta Indonesia Ayu Hellena Cornellia; Hary Hermawan; Nikasius Jonet Sinangjoyo; Prihatno
Media Wisata Vol. 20 No. 2 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The raising awareness of social media museums has developed gradually. A previous study related to the topic which found out that it was not properly managed is now defeated with a better solution of having a consultant or outsource staff in the museum. As social media has a great role in improving museum visitors and awareness in society, a deeper understanding and method of its application is explored in this study. The general purpose of this research is to find out the suitable Social Media Marketing method for Millennial targets as they are very active on social media compared to other generations. The method of this research was mix qualitative-quantitative approach and the sample was Sonobudoyo and Sandi museums in Yogyakarta, Indonesia was selected based on the active use of social media especially Instagram. The respondents were thirty-nine Instagram followers of Sonobudoyo and thirty-eight Instagram followers of Sandi. This study concludes that both museums have a good implementation of Social Media Marketing as the number of Instagram followers is above 5,000. It is suggested that the result of this study could provide input for other museums in Indonesia to become preferred tourism destinations while carrying out proper Social Media Marketing (SMM) especially for Millennials through updated and exciting content.
MENILIK PERAN ETIKA DALAM HOTEL BRANDING: PENGARUH CONSUMER PERCEIVED ETHICALITY TERHADAP CITRA MEREK DAN KOMITMEN MEREK Prihatno; Eliza Nur Amalia; Tegar Satya Putra; Desideria Cempaka Wijaya Murti; Gilang Ahmad Fauzi
Modus Vol. 36 No. 1 (2024): Vol 36 No.1 (2024): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v36i1.8238

Abstract

In the hotel industry, competition is on the rise alongside the increase of international tourists to Indonesia, including the hotel industry in Yogyakarta. The competition drives hotels to meet consumer expectations. One primary expectation of consumers is an ethical image in business and production processes. Thus, Consumer Perceived Ethicality (CPE) has become a key focus in marketing and consumer behavior. CPE is defined as perception that a brand upholds honesty, accountability, and responsibility to stakeholders. Although research on CPE has been extensively conducted in America and Europe, studies within the Asian context are limited. Therefore, this research aims to explore the effect of CPE on brand identification and the impact of brand identification on brand image and commitment. This study employs an explanatory design with a sample of Royal Ambarrukmo hotel customers who have stayed at least twice. A total of 104 respondents were involved and data were analyzed using SEM-PLS. Findings show that CPE positively influences brand identification, which in turn positively affects brand image and commitment. These insights highlight the importance for hospitality businesses to understand and apply the CPE concept in their branding strategies. Future research should focus on how consumers form their opinions about the ethics of a brand. Keywords: consumer perceived ethicality (CPE); brand identification; brand image; brand commitment; Royal Ambarrukmo. Dalam industri perhotelan, persaingan semakin meningkat seiring dengan pertumbuhan kunjungan wisatawan mancanegara ke Indonesia, termasuk persaingan industri perhotelan di Yogyakarta. Ketatnya persaingan membuat hotel berlomba memenuhi ekspektasi konsumen. Salah satu ekspektasi utama konsumen saat ini adalah citra etik dalam bisnis dan proses produksi. Konsep Consumer Perceived Ethicality (CPE) telah menjadi sorotan utama dalam kajian pemasaran dan perilaku konsumen. CPE mengacu pada persepsi pelanggan bahwa suatu merek mengedepankan kejujuran, pertanggungjawaban, dan akuntabilitas kepada semua pemangku kepentingan. Meskipun banyak studi mengenai CPE telah dilakukan di benua Amerika dan Eropa, penelitian mengenai CPE di konteks benua Asia masih terbatas. Maka dari itu, penelitian ini bertujuan untuk mengetahui pengaruh CPE terhadap identifikasi merek dan dampak identifikasi merek pada citra merek serta komitmen merek. Penelitian ini menggunakan desain eksplanatori dengan sampel yang terdiri dari konsumen hotel Royal Ambarrukmo yang telah menginap minimal dua kali. Sebanyak 104 responden terlibat dan data diolah menggunakan SEM-PLS. Hasil menunjukkan bahwa CPE berpengaruh positif terhadap identifikasi merek, dan identifikasi merek berdampak positif pada citra dan komitmen merek. Temuan ini menunjukkan pentingnya bagi perusahaan di industri perhotelan untuk memahami dan memanfaatkan konsep CPE dalam strategi branding hotel. Untuk penelitian mendatang, disarankan untuk fokus pada bagaimana pendapat konsumen mengenai etika suatu merek. Kata kunci: consumer perceived ethicality (CPE); identifikasi merek; citra merek; komitmen merek; Royal Ambarrukmo.
Co-Authors Ayu Hellena Cornellia Desideria Cempaka Wijaya Murti Eliza Nur Amalia Gilang Ahmad Fauzi Hary Hermawan Nikasius Jonet Sinangjoyo Tegar Satya Putra