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All Journal Media Wisata JELAJAH: Journal of Tourism and Hospitality
Santosa
Sekolah Tinggi Pariwisata AMPTA Yogyakarta
Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

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Multiplier Efek Kampung Industri Kasongan Santosa
Media Wisata Vol. 6 No. 1 (2011): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6004.55 KB) | DOI: 10.36276/mws.v6i1.128

Abstract

Kampung Industri Kasongan bagian dari salah satu kawasan (obyek wisata)yang ada di Kabupaten Bantul Daerah Istimewa Yogyakarta dipandang cukup potensial untuk menarik wisatawan baik lokal maupun mancanegara. Tulisan ini didasarkan atas studi eksplorasi dengan metode kuestioner untuk memperoleh keterangan dari responden (pelaku industri, pekerja, maupun masyarakat umum), terkait dengan dampak ganda (multiplier effek) yang ditimbulkan akibat keberadaannya. Dari jawaban responden ditemukan bahwa adanya Kampung Industri Kasongan telah menciptakan dampak positip pada terciptanya; kesempatan kerja, kesempatan berusaha, meningkatkan pendapatan masyarakat (dampak ekonomi). Sedangkan pada aspek sosial (dampak sosial) telah mampu menggeser pola konsumsi, perilaku masyarakat dari kearifan lokal yang bernuansa kental dengan budaya Jogya menjadi budaya asing dengan munculnya sikap individualis, pola konsumsi, perilaku sosial dll. Secara Keseluruhan dapat direkomendasikan bahwa Kampung Industri ini akan menjadi sasaran wisatawan yang potensial bagi Pemerintah Daerah Kabupaten Bantul
THE EFFECT OF ALTERNATIVE TOURISM TRENDS ON THE VISITING DECISIONS OF MILLENIAL TOURISTS Hary Hermawan; Titah Sholihah; Santosa; Dhimas Setyo Nugroho
JELAJAH: Journal of Tourism and Hospitality Vol. 3 No. 2 (2021)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v3i2.2186

Abstract

Tourism trends are starting to shift from being oriented towards mass tourism to alternative tourism. The tendency of tourists to back to nature, making ecotourism, is growing in interest. These changes can affect tourist decision making when visiting a tourism destination. The study aims to determine the effect of alternative tourism trends on millennial tourists visiting findings (a study of ecotourism destinations in Yogyakarta). Quantitative research was conducted by passing out questionnaires to 100 respondents who had seen the ecotourism destination in the Special Region of Yogyakarta (Ancient Volcano Nglanggeran, Mount Merapi Nation Park, and Mudal River Park). Sampling was done using cluster sampling and proportionate stratified random sampling techniques. Analysis using simple linear regression Based on the results of research at a significant level of 5% shows that alternative tourism trends have a positive and significant effect on the decision to visit millennial tourists (a study of ecotourism destinations in Yogyakarta). This is proved by the results of t-test analysis obtained at 4,966 > 1,665, then Ho is rejected, and Ha is accepted. Based on the results of the coefficient determination (R²), an Adjusted R Square value of 0,201 shows that alternative tourism trends contributed 20,1% to the decision of visiting millennial tourists at ecotourism destinations in Yogyakarta.
Co-Authors Dhimas Setyo Nugroho Hary Hermawan Titah Sholihah