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All Journal Media Wisata
Sahlit Sugesti Sugesti
Sekolah Tinggi Pariwisata Ampta Yogyakarta
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

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Strategi Pemasaran 7P Restoran Bertema Autentik di Bale Raos sebagai Potensi Wisata Kuliner di Area Keraton Yogyakarta Sahlit Sugesti Sugesti
Media Wisata Vol. 19 No. 2 (2021): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.785 KB) | DOI: 10.36276/mws.v19i2.135

Abstract

Indications of successful management of cullinari such as a restaurant is a significant increase in the target number of tourists visiting. Therefore, it is necessary to have the right and targeted marketing strategy. This study aims to analyze and describe the marketing strategy of Bale Raos restaurant The autentic Taste in tourism area Keraton Yogyakarta. Research used qualitative methods. Informants sampled are general manager, marketing, operational manager and visitorAs of Bale Raos restaurant. Data was collected used interviews, observation, and documentation. Based on the research results show the right marketing strategy to increase quality product and service by segmenting targeting and positioning and collaboration of good product, price sale, place, promotion, people, process and physical evidance.
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