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Atun Yulianto
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Gejala Pergeseran Minat Berwirausaha Anak Muda di Yogyakarta Ditinjau dari Aspek Kreativitas dan Motivasi Wisnu Hadi; Atun Yulianto
Media Wisata Vol. 13 No. 1 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1533.25 KB) | DOI: 10.36276/mws.v13i1.218

Abstract

This study aims to determine the effect of the symptoms of the entrepreneurial aspects of the shift of interest in terms of the aspect of creativity of young people, the interest in entrepreneurship in young people aspects of motivation and interest entrepreneurship together with aspects of creativity and motivation of young people in the region involves Yogyakarta. Research 100 young people as respondents who have business in the area of Yogyakarta. Sampling was done by proportional random sampling technique with 75 young people. This study uses a design ex-post facto. Data were collected using questionnaires and documentation. Data were analyzed using correlation analysis. Base on these results it can be concluded that: first, there is the contribution of an interest in entrepreneurship with creative aspects of youth entrepreneurship in the region of Yogyakarta, the second is the contribution of an interest in entrepreneurship with motivational aspects of entrepreneurship, the third is the collective contribution of common interest in entrepreneurship with aspects of creativity and motivation of youth entrepreneurship in the region of Yogyakarta.
Strategi Pemasaran Pt. Twc Dalam Meningkatkan Kunjungan Wisatawan Dan Laba Usaha Pengelolaan Candi Borobudur, Prambanan Dan Ratu Boko Atun Yulianto
Media Wisata Vol. 13 No. 2 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (891.202 KB) | DOI: 10.36276/mws.v13i2.223

Abstract

PT. Taman Wisata Candi (TWC) is a form of concern for the government to maintain and preserve the cultural and historical heritage in the form of temples Borobudur, Prambanan&RatuBoko palace. As a profit-oriented Limited Liability Company, evaluation is needed to measure the performance of the company as part of accountability to stakeholders. In this paper, the subject focuses on the analysis of the implementation of the company’s marketing strategy in increasing the number of visits and business profit. Therefore, the research method used is descriptive qualitative backed quantitative data. The results showed that the marketing strategy of ‘low-cost high impact’ applied by the company in 2014 through increased penetration of the domestic market, foreign market development, increase awareness of the domestic market, development of services and creation of new tourism products resulted in an increase in the number of visitors 2.8% and operating profit 10.4% from the previous year. While cost efficiency (low cost) in 2014 yet to show maximum results, because the increase in the cost of direct as big as 45,9% is not significant with the company’s operating profit increase as big as 10.4%. In this case, the increase in direct operating costs is greater rather than increase in the number of corporation profits and followed by a decrease in the liquidity of the company with the current ratio is smaller than the previous year
Co-Authors Wisnu Hadi