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All Journal Fokus Bisnis Jurnal Ilmiah Akuntansi dan Keuangan
Ika Susilowati
Sekolah Tinggi Ilmu Ekonomi Putra Bangsa
Economics, Econometrics & Finance

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Analysis of Market Orientation and Innovation on SMEs Business Performance: Evidence in Kebumen Ika Susilowati; Eni Kaharti
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 19 No 1 (2020): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v19i1.383

Abstract

This study aims to analyze empirically the influence of customer orientation, competitor orientation, coordination between functions, innovation on business performance in SMEs in Kebumen. The research data was obtained from SME businesses to scientifically test whether customer orientation, competitor orientation, coordination between functions, innovation affects business performance. The sample used in this study were 100 SMEs in Kebumen Regency who had met the established criteria. The analytical method used is multiple linear regression analysis, using the SPSS 21.0 for windows statistical computer program. The results of hypothesis testing in this study indicate that customer orientation and coordination between functions have a positive effect on business performance. Whereas competitor orientation and innovation have no influence on business performance.
ANALISIS PENGARUH STORE ATMOSPHERE DAN FOOD QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN WARAK KOFFIE PURWOKERTO Ika Susilowati
JIAK : Jurnal Ilmiah Akuntansi dan Keuangan Vol 7 No 2 (2018): JIAK
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jiak.v7i2.275

Abstract

Consumer purchasing decisions is important to note because this will certainly be a consideration for the customer to make a purchase. This research aims to analyze the influence of Store Atmosphere and food quality against consumer purchasing decisions. The respondents in this study was consumers Warak Koffie taken as many as 126 people with gender composition of 114 men and women of those 12 people. The results showed that store atmosphere and food quality together gave significant influence towards purchasing decisions.Keywords : Consumer purchasing decisions, Store Atmosphere, Food Quality
Co-Authors Eni Kaharti Ghanita Larasati Khussnul Agestina Muhammad Faizun