Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : MANAJEMEN DEWANTARA

ANALISIS FAKTOR PENUNJANG PENGEMBANGAN USAHA INDUSTRI SUSU KARAMEL CISONDARI KABUPATEN BANDUNG Maskarto Lucky Nara Rosmadi
MANAJEMEN DEWANTARA Vol 2 No 2 (2018): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.55 KB) | DOI: 10.26460/md.v2i2.2887

Abstract

This study aims to determine the factors supporting the creative industry effort. The method used is quantitative with analytical descriptive approach with the number of respondents as many as 58 people. Data collection in this research was conducted by questionnaire technique, and documentary study. The data obtained is then processed using SPSS version 23,00. From the results of the data show, the contribution provided by human resource variables of 23.40%, competence of 17.90%, innovation by 21.50%, and marketing by 21.20% of creative industries. While the rest of 21.20% is another factor that is not researched.