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All Journal MANAJEMEN DEWANTARA
Ignatius Soni Kurniawan
UST
Economics, Econometrics & Finance

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PENGARUH VARIASI MENU DAN CITA RASA, PERSEPSI HARGA, KEBERSIHAN TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN DUTA MINANG JL. BRIGJEN KATAMSO Felinda Astuti; Henny Welsa; Ignatius Soni Kurniawan
MANAJEMEN DEWANTARA Vol 3 No 1 (2019): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v3i1.7655

Abstract

This research was conducted to examine the effect of menu variations and tastes, perceptions of price, cleanliness on customer satisfaction at Duta Minang Restaurant Jln. Brig. Gen. Katamso. This study uses the dependent variable namely menu variation and taste, price perception, cleanliness and independent variables, namely customer satisfaction. The sampling technique used is Simple Accidential Sampling. Simple Accidential Technique Sampling, which is known as opportunity sample or free sampling, was chosen because of comfortable accessibility and proximity to the researcher. Samples are only taken at consumers of Duta Minang Restaurant Jln. Brigadier General Katamso totaling 100 people. The procedure for collecting data uses questionnaires that are distributed to be filled by Duta Minang consumers. Data processing uses multiple regression analysis with SPSS 16.0 tools. Based on data analysis and the results of hypothesis testing in this study it can be concluded that menu variations and tastes have a positive effect on consumer satisfaction with a significance level of 0,000. Price perception has a positive effect on customer satisfaction with a significance level of 0,000. Cleanliness has a positive effect on consumer satisfaction with a significance level of 0.016. This gives the implication that companies with good hygiene can increase customer satisfaction. And simultaneously the variable variations in menu and taste, price perception, and cleanliness positively influence consumer satisfaction with the value of F obtained at 207,528 and an error rate of 5%, the ability of the regression equation in this study, to explain the magnitude of variation that occurs in the dependent variable of 86 , 2% while 13.8% is explained by variables that the researcher cannot explain.
PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DRIVER ONLINE GRAB DI YOGYAKARTA Fahrurozi Ibnu Faiz; Ignatius Soni Kurniawan; Henny Welsa
MANAJEMEN DEWANTARA Vol 3 No 1 (2019): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v3i1.7656

Abstract

The customer’s satisfaction is very important because it is able to increase the amount of the new costumer and the profit pf the company. The research is done to know the influence of the Price Perception and the Service Quality toward the costumer of Grab’s Online Driver in Yogyakarta. The research was done in Yogyakarta. The number data sampling are 100 respondents which was chosen randomly or Random Sampling Method. The collection of the data was done by spreading the questionnaire with using the 1 – 5 scale to measure the 23 indicator of questions. The result of the research is showing the result of the price perception variable influenced with the customer’s satisfaction, and the service quality influenced with the customer’s satisfaction. The coefficient of determination in this research is about 68.3% toward the costumer’s satisfaction.Keywords: Price Perception, Service Quality, and Costumer’s satisfaction
PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA TELKOM INDONESIA WIFI CORNER KOTABARU YOGYAKARTA Septian Dwi Ryan Purnama; Jajuk Herawati; Ignatius Soni Kurniawan
MANAJEMEN DEWANTARA Vol 3 No 1 (2019): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v3i1.7657

Abstract

The aim of study is to find empirical proof for significant positive influence perception of price against customer loyalty through the customer satisfaction as an intervening variable Corner on Wifi new city of Yogyakarta and the positive significant influence quality of products against customer loyalty through the customer satisfaction as an intervening variable Corner on Wifi new city of Yogyakarta.Type of this research is quantitative research, the population in this study was 100 people customers wifi corner kotabaru. Samples used are as much as 100 people customers wifi corner kotabaru Yogyakarta motode retrieval the sample uses the accidental sampling with the formula arikunto. Data collection using the questionnaire. The method of analysis used multiple regression is supported by T-test.The results of the analysis show that significant positive effect price Perception towards customer satisfaction matters, product quality significantly positive effect against this thing, customer satisfaction, influence perception rates against customer loyalty is not a positive effect significantly to customer loyalty, The positive effect of product quality significantly to customer loyalty, the positive effect significantly to customer loyalty, perception of price has no effect significant positive toward customer loyalty through the customer satisfaction as an intervening variable, positive significant effect the quality of products against customer loyalty through customer satisfaction as an intervening variable.Key words : Price Perception, Quality Product, customer satisfaction and customer loyalty
PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY (STUDI KASUS PADA BANK MANDIRI CABANG BERINGHARJO DI DAERAH ISTIMEWA YOGYAKARTA) Dhimas Nurcahyo; Ignatius Soni Kurniawan; Risal Rinofah
MANAJEMEN DEWANTARA Vol 4 No 1 (2020): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v4i1.7683

Abstract

The purpose of this study is to examine the effect of understanding customer expectations, building service partnerships, total quality management, and empowering employees towards customer loyalty. This research was conducted for customers who saved at Beringharjo Branch Bank Mandiri in the Special Region of Yogyakarta. The sampling technique in this study is cluster sampling. The study used questionnaires to collect primary data, and respondents were 80. We used regression analysis to determine the effect of understanding customer expectations, building service partnerships, total quality management, and empowering employees to customer loyalty. Comprehensively, the variable of understanding customer expectation, building service partnership, total quality management and empowering employees has a simultaneous and significant effect on customer loyalty. For the results of the coefficient of determination, it is explained that 61.3% of customer loyalty variants can be explained by the four independent variables.Kata kunci :Marketing relationship, understanding customer expectation, total quality management, empowering employees, customer loyalty. 
Co-Authors Dhimas Nurcahyo Fahrurozi Ibnu Faiz Felinda Astuti Henny Welsa Jajuk Herawati Risal Rinofah, Risal Septian Dwi Ryan Purnama