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All Journal CAPITAL: JURNAL EKONOMI DAN MANAJEMEN MANAJEMEN DEWANTARA Jurnal Ekuivalensi Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal At-Tamwil: Kajian Ekonomi Syariah Jurnal Masyarakat Mengabdi Nusantara
Intisari Haryanti
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Journal : MANAJEMEN DEWANTARA

 1 
PENGARUH KEPERCAYAAN DAN KUALITAS INFORMASI TERHADAP MINAT BELI ULANG PADA MARKET PLACE DI KOTA BIMA Juwani Basrin; Intisari Haryanti
MANAJEMEN DEWANTARA Vol 4 No 2 (2020): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v4i2.8576

Abstract

This study aims to determine and analyze the influence of Trust and Quality of information on repurchase interest in the Market place in the city of Bima both partially and simultaneously. The population in this study is the people of the city of Bima who have made purchases at the Market Place media. The sampling technique used was purposive sampling with 96 respondents. With multiple linear regression analysis and SPSS 22, the results show that only trust has a significant effect on the buying interest of the Bima people in the Market place while the information quality has no influence and is not significant on the repurchase intention. this is supported by the magnitude of the relationship value (R) which is 0.498 which falls on the weak relationship area.Keywords:Trust, Quality of information and Repurchase Intention
PENGARUH EKUITAS MEREK (BRAND EQUITY) TERHADAP PROSES KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA NMAX PADA DEALER YAMAHA TUGU MAS BIMA Zultilhansyah Zultilhansyah; Intisari Haryanti
MANAJEMEN DEWANTARA Vol 4 No 2 (2020): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v4i2.8579

Abstract

The lack of field salespeople has not achieved the desired target of thecompany. Increasing the level of competition between brands that makesthe main challenges that lead to decreased sales. The purpose of thisresearch is to study the valuation of Brand Equity on PurchasingDecisions. The sample in this study amounted to 96 people. Dataanalysis using a simple linear regression test and to test its significanceusing the T test. The results of this study indicate that the brand researchon Yamah NMAX motorcycle purchasing decisions at the Tugu MasDealer City of Bima. the magnitude of the effect of 65.3% is on strongrelationships, meaning that larger consumers who buy NMAXmotorcycles, decide to buy because this NMAX brand provides value andsatisfaction dedicated to consumers.Kata Kunci: Brand Equity, Purchasing Decisions
PENGARUH FASILITAS DAN LOKASI TERHADAP MINAT BERKUNJUNG PADA WATER BOOM AREMA RAYA KOTA BIMA Awal Awaluddin; Intisari Haryanti
MANAJEMEN DEWANTARA Vol 5 No 2 (2021): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v5i2.10286

Abstract

Satisfying consumer needs is the dream of every company. Apart from being an important factor for the company's survival, meeting consumer needs can increase its superiority in competition. Consumers who are satisfied with the facility and location tend to buy back the product and reuse the product when the same needs reappear at a later date. This study aims to determine the effect of facilities and location on the interest in visiting the water boom arema raya bima city. This study uses a quantitative approach with a survey method, while this type of research includes associative research. The population in this study were consumers who had visited the Araema Raya water boom, the number of samples taken in this study were 100 respondents. The sample used in this study was purposive sampling. The research instrument used a questionnaire with a Likert scale. Data analysis used multiple linear regression, correlation test, determination test, partial test analysis with t test and f test (simultaneous). To test the effect between variables using SPSS (Statistical Service Product Solutions) version 26.00. The results of the study based on the t test (partial) show that there is no effect of facilities on interest in visiting, location has an effect on interest in visiting, while facilities and location jointly affect interest in visiting. Keywords: Facilities, Location, Visiting Interest
pengaruh inovasi produk dan kepuasan konsumen terhadap keputusan pembelian pada banana pop kota bima Silvaazmiatun Asmi; intisari haryanti
MANAJEMEN DEWANTARA Vol 6 No 2 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i2.12530

Abstract

This study aims to examine and determine the effect of product inovation on product purchasing decisions at Banana Pop Bima City, and examine the effect of consumer satisfaction on purchasing decisions. Population is not known sure, therefore the sampling technique is done by purpusive sampling in determining the sample. The questionnaires that were successfully collected were 100 questionnaires. The results showed that there was a significant effect of product innovation on purchasing decisions. The variable of consumer satisfaction with purchasing decisions has no significant effect. Innovation must continue to be done to maintain product purchase decisions at Banana Pop Bima City.
Co-Authors Aliah Pratiwi Awal Awaluddin Dahlia Dahlia Fitri Fadillah Herry Nurdin Jihan Fahirah Humairah Juwani Basrin Kartin Aprianti M. Rimawan Mulyadin Mulyadin Nafisah Nurulrahmatiah Nurul Iman Silvaazmiatun Asmi Sri Mulyani Zultilhansyah Zultilhansyah