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All Journal Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal Ilmiah Satyagraha
Herry Nurdin
STIE BIMA
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS KUALITAS PELAYANAN PADA BOLLY DEPT STORE TENTE Lia Elisa; Herry Nurdin
Jurnal Ilmiah Satyagraha Vol 4, No 2 (2021)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v4i2.275

Abstract

Satisfying consumer needs is the dream of every company. Apart from being an important factor for the survival of the company, meeting consumer needs can increase its superiority in the competition. Consumers who are satisfied with service quality tend to repurchase the product and reuse the product when the same need reappears in the future. This study aims to determine the analysis of service quality at the bolly department store tente. This research uses a quantitative approach with a survey method, while this type of research includes descriptive research. The population in this study were consumers who had used jt services, the number of samples taken in this study were 96 respondents. The research instrument used a questionnaire with a Likert scale. The data analysis used was validity test, reliability test, statistical analysis test (One-Sample Statistics, One-Sample Test). To test the effect between variables using SPSS (Statistical Service Product Solutions) version 23.00. Based on the results of the one-sample t-test at the bolly department store tente, it is said to be good because it meets the criteria of 50%, which means that the quality of service at the bolly department store tente is in accordance with the wishes of consumers.
Fashion Trends and Hedonic Lifestyle on Decisions Purchase of Hijab Dresses in Bima Intisari Haryanti; Herry Nurdin
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol 4, No 2 (2019): December 2019
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v4i2.1649

Abstract

The phenomenon occureds in Bima, one of the cities in Indonesia, today is the excessive purchase of goods with no benefit. Most of the people decide to buy thingd only to satisfy themselves. Bima people choose to purchase clothes toput them on their social media account and get recognition from others because of trends. This research is considered a new study on fashion trends that are always changing every year. The similar research is still limited. Therefore, the researchers also explain hedonic lifestyle of Bima people. This research uses a quantitative approach with 96 respondents. The contradiction coefficient results show a strong relationship between fashion trend and hedonic lifestyle and purchase decisions. Hedonist lifestyle partially effect the purchase decision, while the fashion trend has a positive and significant effect on the purchase decision
Trend Fashion Dan Gaya Hidup Hedonis Terhadap Keputusan Pembelian Pakaian Berhijab Di Kota Bima Intisari Haryanti; Herry Nurdin
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 11, No 2 (2021): Jurnal Sains Manajemen dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jsmbi.v11i2.2757

Abstract

Dahulunya memakai jilbab sering dikatakan jadul karena jilbab yang  tidak bermodel dan kedodoran. Namun karena perkembangan jaman dan  tekhnologi  yang sudah modern serta pergeseran gaya hidup, mengakibatkan perubahan perilaku konsumen dalam memutuskan membeli. Hal ini tidak hanya terjadi di kota kota besar tetapi termasuk juga di Kota Bima. Fenomena yang terjadi di Bima saat ini adalah melakukan  pembelian barang yang tidak mereka butuhkan, dan tidak ada manfaatnya. Kecenderungan membeli pakaian ini hanya untuk dipamerkan di sosial media dan mendapat pengakuan dari orang lain lantaran barang tersebut sedang trend. penelitian ini adalah penelitian baru, karena meneliti tentang trend fashion yang setiap tahun selalu mengalami perubahan dan trend fashion ini masih minim peneliti yang menelitinya, dan peneliti juga menambahkan gaya hidup hedonis dari masyarakat Kota Bima. Penelitian ini menggunakan pendekаtаn kuаntitаtif dengan jumlah responden sebanyak 96 orаng. Hasil koefisien korelasi menunjukkan adanya hubungan yang Kuat antara Trend Fashion dan Gaya Hidup Hedonis terhadap Keputusan  pembelian. Sedangkan Hasil pengujian hipotesis menunjukkan bahwa trend Fashion dan Gaya Hidup Hedonis secara parsial memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, Sedangkan secara simultan trend Fashion dan Gaya Hidup Hedonis memiliki pengaruh positif dan signifikan terhadap keputusan pembelian
Co-Authors Intisari Haryanti Intisari Haryanti Lia Elisa