Article Per Year (5 Year)
p-Index From 2021 - 2026
0.947
P-Index
This Author published in this journals
All Journal Jurnal Dimensi MANAJEMEN DEWANTARA Jurnal Ekonomi Bisnis Manajemen Prima JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Ekonomi, Bisnis dan Manajemen
Irma Mardian
Sekolah Tinggi Ilmu Ekonomi Bima
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP MINAT BELI PRODUK SMARTPHONE XIOMI PADA DUTA CELL BIMA NURLIATI NURLIATI; Irma Mardian
MANAJEMEN DEWANTARA Vol 5 No 1 (2021): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v5i1.9651

Abstract

Naskah Diterima : Revisi Naskah :Diterima Untuk Terbit:Tersedia Online: The purpose of this study was to determine and analyze the  effect of product quality, brand image and price perception on buying interest in Xiomi smartphone products at Duta Cell Bima. This type of research is associative, using primary data sources with quantitative data types. The research instrument used was a questionnaire with a Likert scale. The data collection techniques used were observation, interview, questionnaire and literature study. The data analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression analysis, multiple correlation, determination test, t test and f test. Based on the results of the statistical t test, it shows that product quality, brand image and price perception partially do not have an effect on the purchase intention of Xiomi Smartphone products at Duta Cell Bima. Simultaneously, product quality, brand image and price perception affect the purchase interest of Xiomi Smartphone products at Duta Cell Bima.  Keywords    :Product Quality, Brand Image, Price Perception, Purchase Intention 
STRATEGI PEMASARAN UMKM BERBASIS PANGAN DI ERA DIGITAL 4.0 (STUDI KASUS DI KOTA BIMA) Desi Ratnasari; Irma Mardian
JURNAL DIMENSI Vol 10, No 3 (2021): JURNAL DIMENSI (NOVEMBER 2021)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v10i3.3159

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui seberapa baik strategi pemasaran UMKM berbasis pangan di era digital 4.0 (studi kasus di Kota Bima).Jenis penelitian ini adalah deskriptif, instrumen penelitian yang digunakan yaitu kuesioner skala likert.Populasi yang digunakan dalam penelitian ini yaitu UMKM Berbasis Pangan sebanyak 553 UMKM.Teknik sampling menggunakan cluster sampling (area sampling) sehingga diperoleh sampel dalam penelitian ini adalah UMKM berbasis pangan di Kelurahan Melayu, Penaraga dan Nae sebanyak 85 UMKM. Teknik analisa data yang digunakan yaitu uji validitas, uji reliabiitas, uji t tes ( t test one sample). Hasil penelitian menunjukanbahwa strategipemasaran UMKM berbasis pangan di era digital 4.0 ( studi kasus di Kota Bima) lebih dari 70% dari yang diharapkan (baik).Kata Kunci :Marketing Strateg; Small Industri; Food Based; Digital EraAbstract This study aims to determine how well the Food-Based MSME Marketing Strategy in the Digital Age 4.0 (Case Study in the City of Bima). This type of research is a descriptive research instrument used, namely the Likert scale questionnaire. The population used in this study was Food-based MSMEs totaling 553 MSMEs. The sampling technique used cluster sampling (area sampling) so that the sample in this study was food-based MSMEs in the Kelurahan Melayu, Penaraga and Nae as many as 85 MSMEs. The data analysis technique used is validity test, reliability test, t test (one sample t test). The results showed that the Food-Based MSME Marketing Strategy in the Digital Age 4.0 (Case Study in Bima City) was more than 70% of what was expected (good).Keywords: Marketing Strategy; Small Industri; Food Based; Digital Era
PENGARUH BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DI BARATA KOTA BIMA Erick Dala Oscar; Irma Mardian
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 3 No. 1 (2021): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v3i1.1728

Abstract

This research is an associative research, namely research that aims to determine the influence of the marketing mix and service quality partially and simultaneously on purchasing decisions for clothing products. This research was conducted in Barata, Bima city. The research instrument used is a questionnaire containing a number of questions about the marketing mix, service quality and purchasing decisions for clothing products. The population used is all consumers who buy clothing products in Barata, Bima city, the population is unknown (population unknown). Therefore, to determine the number of samples using the unknown population formula in order to obtain 96 respondents. The sampling technique used is accidental sampling, namely Barata consumers who happen to meet with researchers can be used as samples tailored to the needs of researchers. Data collection techniques used in this study are: observation, heritage studies and documentation. The data analysis techniques used are validity, reliability, classical assumption test, multiple linear regression, multiple correlation coefficient, t test (partial) and simultaneous f test. The results of this study indicate that the marketing mix partially has no effect on purchasing decisions for clothing products in Barata, service quality partially affects purchasing decisions for clothing products in Barata, but the marketing mix and service quality simultaneously affect purchasing decisions for clothing products in Barata.
Pengaruh Kualitas Pelayanan Dan Atribut Produk Terhadap Loyalitas Di Hoky Mart Bima Eby Hidayat; Irma Mardian
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 5, No 2 (2022): JIMB - VOLUME 5 NOMOR 2 SEPTEMBER 2022
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v5i2.16548

Abstract

Atribut produk adalah unsur-unsur produk yang dianggap penting oleh konsumen yang dijadikan dasar pengambilan keputusan pembelian, selain itu kualitas pelayanan yang baik dapat menarik konsumen untuk melakukan pembelian. Karena atribut produk dan kualitas pelayanan dapat merubah persepsi konsumen terhadap produk yang ditawarkan sehingga dapat memudahkan konsumen dalam mengambil keputusan. Atas dasar itulah penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan atribut produk terhadap loyalitas konsumen, baik secara parsial maupun secara simultan. Metode penelitian yang digunakan adalah metode asosiatif dengan dengan pendekatan kuantitatif.  Sampel pada penelitian ini sebanyak 96 orang responden. Teknik pengumpulan data yaitu dengan kuesioner. Pengujian instrumen data dilakukan dengan uji validitas dan uji reliabilitas, sedangkan analisis datanya adalah analisis regresi berganda, koefisien korelasi, analisis koefisien determinasi dan uji hipotesis dengan menggunakan uji t dan uji F dengan pengolahan menggunakan bantuan aplikasi SPSS 21. Hasil penelitian menunjukan bahwa untuk kualitas pelayanan berada dalam cukup baik, atribut produk berada dalam kategori sangat baik dan untuk loyalitas konsumen berada dalam kategori sedang. Hasil uji parsial kualitas pelayanan berpengaruh positif namun tidak signifikan terhadap loyalitas konsumen. Atribut produk berpengaruh positif dan signifikan terhadap loyalitas konsumen. Hasil uji simultan kualitas pelayanan dan atribut produk berpengaruh positif dan signifikan terhadap loyalitas konsumen pada Hoky Mart Kota Bima.
Pengaruh Nilai Pelanggan Dan Variasi Produk Terhadap Kepuasan Pelanggan Soehendar Coffee Muhamad Fadilah; Irma Mardian
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1415

Abstract

This research aims to determine the influence of customer value and product variety on Soehendar Coffee customer satisfaction. Data collection techniques use observation, questionnaires and literature study. The sample in this study was 30 respondents with the sampling technique being purposive sampling, namely customers who had purchased Soehendar Coffee products at least once. The data analysis technique uses multiple linear regression analysis. The research results show that partially, neither customer value nor product variety have a significant influence on Soehendar Coffee customer satisfaction. Simultaneously, customer value and product variety have a significant influence on Soehendar Coffee customer satisfaction.
Co-Authors Desi Ratnasari Eby Hidayat Erick Dala Oscar Muhamad Fadilah NURLIATI NURLIATI