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All Journal Jurnal Dimensi MANAJEMEN DEWANTARA Jurnal Ekonomi Bisnis Manajemen Prima JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Ekonomi, Bisnis dan Manajemen Journal of Innovative and Creativity Jurnal Manajemen, Bisnis dan Kewirausahaan ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Irma Mardian
Sekolah Tinggi Ilmu Ekonomi Bima
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP MINAT BELI PRODUK SMARTPHONE XIOMI PADA DUTA CELL BIMA NURLIATI NURLIATI; Irma Mardian
MANAJEMEN DEWANTARA Vol 5 No 1 (2021): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v5i1.9651

Abstract

Naskah Diterima : Revisi Naskah :Diterima Untuk Terbit:Tersedia Online: The purpose of this study was to determine and analyze the  effect of product quality, brand image and price perception on buying interest in Xiomi smartphone products at Duta Cell Bima. This type of research is associative, using primary data sources with quantitative data types. The research instrument used was a questionnaire with a Likert scale. The data collection techniques used were observation, interview, questionnaire and literature study. The data analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression analysis, multiple correlation, determination test, t test and f test. Based on the results of the statistical t test, it shows that product quality, brand image and price perception partially do not have an effect on the purchase intention of Xiomi Smartphone products at Duta Cell Bima. Simultaneously, product quality, brand image and price perception affect the purchase interest of Xiomi Smartphone products at Duta Cell Bima.  Keywords    :Product Quality, Brand Image, Price Perception, Purchase Intention 
STRATEGI PEMASARAN UMKM BERBASIS PANGAN DI ERA DIGITAL 4.0 (STUDI KASUS DI KOTA BIMA) Desi Ratnasari; Irma Mardian
JURNAL DIMENSI Vol 10, No 3 (2021): JURNAL DIMENSI (NOVEMBER 2021)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v10i3.3159

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui seberapa baik strategi pemasaran UMKM berbasis pangan di era digital 4.0 (studi kasus di Kota Bima).Jenis penelitian ini adalah deskriptif, instrumen penelitian yang digunakan yaitu kuesioner skala likert.Populasi yang digunakan dalam penelitian ini yaitu UMKM Berbasis Pangan sebanyak 553 UMKM.Teknik sampling menggunakan cluster sampling (area sampling) sehingga diperoleh sampel dalam penelitian ini adalah UMKM berbasis pangan di Kelurahan Melayu, Penaraga dan Nae sebanyak 85 UMKM. Teknik analisa data yang digunakan yaitu uji validitas, uji reliabiitas, uji t tes ( t test one sample). Hasil penelitian menunjukanbahwa strategipemasaran UMKM berbasis pangan di era digital 4.0 ( studi kasus di Kota Bima) lebih dari 70% dari yang diharapkan (baik).Kata Kunci :Marketing Strateg; Small Industri; Food Based; Digital EraAbstract This study aims to determine how well the Food-Based MSME Marketing Strategy in the Digital Age 4.0 (Case Study in the City of Bima). This type of research is a descriptive research instrument used, namely the Likert scale questionnaire. The population used in this study was Food-based MSMEs totaling 553 MSMEs. The sampling technique used cluster sampling (area sampling) so that the sample in this study was food-based MSMEs in the Kelurahan Melayu, Penaraga and Nae as many as 85 MSMEs. The data analysis technique used is validity test, reliability test, t test (one sample t test). The results showed that the Food-Based MSME Marketing Strategy in the Digital Age 4.0 (Case Study in Bima City) was more than 70% of what was expected (good).Keywords: Marketing Strategy; Small Industri; Food Based; Digital Era
PENGARUH BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DI BARATA KOTA BIMA Erick Dala Oscar; Irma Mardian
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 3 No. 1 (2021): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v3i1.1728

Abstract

This research is an associative research, namely research that aims to determine the influence of the marketing mix and service quality partially and simultaneously on purchasing decisions for clothing products. This research was conducted in Barata, Bima city. The research instrument used is a questionnaire containing a number of questions about the marketing mix, service quality and purchasing decisions for clothing products. The population used is all consumers who buy clothing products in Barata, Bima city, the population is unknown (population unknown). Therefore, to determine the number of samples using the unknown population formula in order to obtain 96 respondents. The sampling technique used is accidental sampling, namely Barata consumers who happen to meet with researchers can be used as samples tailored to the needs of researchers. Data collection techniques used in this study are: observation, heritage studies and documentation. The data analysis techniques used are validity, reliability, classical assumption test, multiple linear regression, multiple correlation coefficient, t test (partial) and simultaneous f test. The results of this study indicate that the marketing mix partially has no effect on purchasing decisions for clothing products in Barata, service quality partially affects purchasing decisions for clothing products in Barata, but the marketing mix and service quality simultaneously affect purchasing decisions for clothing products in Barata.
Pengaruh Kualitas Pelayanan Dan Atribut Produk Terhadap Loyalitas Di Hoky Mart Bima Eby Hidayat; Irma Mardian
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 5, No 2 (2022): JIMB - VOLUME 5 NOMOR 2 SEPTEMBER 2022
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v5i2.16548

Abstract

Atribut produk adalah unsur-unsur produk yang dianggap penting oleh konsumen yang dijadikan dasar pengambilan keputusan pembelian, selain itu kualitas pelayanan yang baik dapat menarik konsumen untuk melakukan pembelian. Karena atribut produk dan kualitas pelayanan dapat merubah persepsi konsumen terhadap produk yang ditawarkan sehingga dapat memudahkan konsumen dalam mengambil keputusan. Atas dasar itulah penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan atribut produk terhadap loyalitas konsumen, baik secara parsial maupun secara simultan. Metode penelitian yang digunakan adalah metode asosiatif dengan dengan pendekatan kuantitatif.  Sampel pada penelitian ini sebanyak 96 orang responden. Teknik pengumpulan data yaitu dengan kuesioner. Pengujian instrumen data dilakukan dengan uji validitas dan uji reliabilitas, sedangkan analisis datanya adalah analisis regresi berganda, koefisien korelasi, analisis koefisien determinasi dan uji hipotesis dengan menggunakan uji t dan uji F dengan pengolahan menggunakan bantuan aplikasi SPSS 21. Hasil penelitian menunjukan bahwa untuk kualitas pelayanan berada dalam cukup baik, atribut produk berada dalam kategori sangat baik dan untuk loyalitas konsumen berada dalam kategori sedang. Hasil uji parsial kualitas pelayanan berpengaruh positif namun tidak signifikan terhadap loyalitas konsumen. Atribut produk berpengaruh positif dan signifikan terhadap loyalitas konsumen. Hasil uji simultan kualitas pelayanan dan atribut produk berpengaruh positif dan signifikan terhadap loyalitas konsumen pada Hoky Mart Kota Bima.
Pengaruh Nilai Pelanggan Dan Variasi Produk Terhadap Kepuasan Pelanggan Soehendar Coffee Muhamad Fadilah; Irma Mardian
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1415

Abstract

This research aims to determine the influence of customer value and product variety on Soehendar Coffee customer satisfaction. Data collection techniques use observation, questionnaires and literature study. The sample in this study was 30 respondents with the sampling technique being purposive sampling, namely customers who had purchased Soehendar Coffee products at least once. The data analysis technique uses multiple linear regression analysis. The research results show that partially, neither customer value nor product variety have a significant influence on Soehendar Coffee customer satisfaction. Simultaneously, customer value and product variety have a significant influence on Soehendar Coffee customer satisfaction.
Pengaruh Social Media Marketing Dan Online Customer Review Terhadap Minat Beli Pada Marketplace Shopee Laili Hijratunnisa; Irma Mardian; Ismunandar
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 2 (2023): AGUSTUS : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v3i2.2292

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing dan online customer review terhadap minat beli pada marketplace Shopee. Penelitian ini merupakan penelitian asosiatif menggunakan data primer yang bersifat kuantitatif. Sample penelitian berjumlah 96 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling yakni konsumen mahasiswa STIE Bima yang telah melakukan transaksi pada situs shopee. Teknik pengumpulan data menggunakan kuesioner, observasi dan study pustaka. Metode analisis data yang digunakan adalah dengan melakukan uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linear berganda, koefisien korelasi, koefisien determinasi, uji parsial (uji t), dan uji simultan (uji F) menggunakan aplikasi Statistical Program for Social Science(SPSS) versi 26. Hasil penelitian menunjukkan bahwa social media marketing dan online customer review secara parsial berpengaruh signifikan terhadap minat beli. Demikian pula secara simultan social media marketing dan online customer review berpengaruh signifikan terhadap minat beli pada marketplace Shopee.
Pengaruh Lokasi, Citra Merek Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Kain Tenun UMKM Marjan Kelurahan Ntobo Eka Kurniati; Muhajirin Muhajirin; IRMA MARDIAN
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1353

Abstract

The study purpose was. Penelitian ini memiliki tujuan untuk mengetahui dan menganalisis pengaruh lokasi, citra merek dan kualitas pelayanan terhadap keputusan pembelian kain tenun UMKM Marjan Kelurahan Ntobo. Materials and methods. Jenis penelitian yang di gunakan ini adalah penelitian asosiatif. Populasi dalam penelitian ini tidak dapat diketahui secara pasti dengan sampel yang diteliti sebanyak 50 responden. Instrumen penelitian dengan kuesioner skala likert. Teknik pengumpulan data dengan metode observasi, kuesioner dan studi pustaka. Teknik analisis data menggunakan analisis regresi linear berganda dengan bantuan SPSS for Windows. V26 Results. Hasil penelitiian menunjukkan bahwa secara parsial baik variabel lokasi, citra merek dan kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian kain tenun UMKM Marjan Kelurahan Ntobo. Conclusions. Lokasi, citra merek dan kualitas pelayanan secara simultan mempunyai pengaruh yang signifikan terhadap keputusan pembelian kain tenun UMKM Marjan Kelurahan Ntobo. Lokasi yang strategis membuat suatu produk mudah diakses oleh pelanggan dan mendorong mereka untuk membeli. Selain itu, semakin kuat citra merek suatu perusahaan, semakin besar dampaknya terhadap keputusan pembelian serta layanan yang baik berkontribusi terhadap kepuasan pelanggan, yang pada akhirnya memengaruhi keputusan pembelian.
Pengembangan Produk UMKM Budidaya Rumput Laut di Desa Panda, Kec.Palibelo, Kabupaten Bima Irma Mardian; Lilis Putriyani; Siti Syarah A.; Ayu Wulandari; Nur Annisah; Uswatun Hasanah; Khofifah Indar P
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 2 (2024): April : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i2.770

Abstract

This seaweed management activity as a regional specialty was carried out during the MBKM KKN-T activity for the Creative Business Business planning course in Panda Village. The aim of this service activity is to help create product innovations from local potential to help increase the income of the Panda Village community. Seaweed itself is one of the superior products of the local area which still lacks processing and knowledge of the benefits of seaweed itself. Seeing the existing opportunities, we developed seaweed such as seaweed sticks and conducted training on making attractive packaging with the aim of helping develop regional potential and increasing community creative businesses. collaborate with various parties.
Penguatan Ekonomi Kreatif melalui Inovasi Produk UMKM Tarekli Guna Mendukung Program Wirausaha MBKM di Salama Kelurahan Na’e Kota Bima Kartin Aprianti; Irma Mardian; Fanisyah Aulia Putri; Anna Nurhaliza; Nabila Islamiyah; Nurafrianingsih Nurafrianingsih; Faturrahman Faturrahman; Muhsin Muhsin
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 4 (2024): Oktober: Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i4.1101

Abstract

A weakness that is often faced by MSME players is product packaging which can be said to be ordinary or even unattractive. Packaging is one of the weaknesses of MSME products or competing with the products of large manufacturing companies. Several problems such as limited capital, market access and production volume mean that some MSME players do not consider packaging to be an important element of their business. To carry out MSME development in Tarekli MSMEs, we conducted a survey of Tarekli MSME players. Surveys were carried out to collect data and information, survey activities were carried out by visiting Tarekli MSME business locations and interviewing business owners directly with the results of determining the program that would be implemented and the time for implementing the work program. The results of the survey activities we carried out on MSMEs in Nae Village were to provide understanding and implementation of MSME product innovation in Nae Village by delivering material on product innovation and development, designing logos and brands, and providing product manufacturing training.
Pengaruh Harga, Citra Merek dan Label Halal terhadap Minat Beli Lipstik Wardah Di Kota Bima Husnul Khatima; Intisari Haryanti; Irma Mardian
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 4 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i4.1633

Abstract

This study aims to determine the effect of price, brand image, and halal labeling on purchasing interest in Wardah lipstick in Bima City. The background of this study stems from the increasing use of lipstick products, which have become a staple in modern society, as well as increasingly fierce competition between brands. Wardah, as a well-known brand, faces challenges in maintaining its brand image, adjusting prices, and maintaining the quality of product features amidst evolving lifestyles. This study used a quantitative approach with an associative method. Data were collected through questionnaires distributed to 80 respondents selected using accidental sampling. The data analysis technique used multiple linear regression processed with SPSS version 25 software. The results showed that partially, price, brand image, and halal labeling significantly influenced purchasing interest in Wardah lipstick in Bima City. Similarly, simultaneously, all three variables significantly influenced purchasing interest. The coefficient of determination (R²) of 14.3% indicates that the variation in purchase intention can be explained by price, brand image, and halal label, while the remaining influence is influenced by other factors outside this research model. The implications of these results indicate the importance of companies focusing on improving features and lifestyle suitability in their marketing strategies.
Co-Authors Anna Nurhaliza Ayu Wulandari Desi Ratnasari Eby Hidayat Eka Kurniati Erick Dala Oscar Fanisyah Aulia Putri Faturrahman Faturrahman Husnul Khatima Intisari Haryanti Ismunandar dan Irma Mardian Kartin Aprianti Khofifah Indar P Laili Hijratunnisa Lilis Putriyani Muhajirin, Muhajirin Muhamad Fadilah Muhsin Muhsin Nabila Islamiyah Nur Annisah Nurafrianingsih Nurafrianingsih NURLIATI NURLIATI Siti Syarah A. Uswatun Hasanah