Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal MANAJEMEN DEWANTARA Economy Deposit Journal ( E-DJ) Business Management and Entrepreneurship Journal
Herry Nurdin
SEKOLAH TINGGI ILMU EKONOMI BIMA
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH STRATEGI PROMOSI INDIHOME TERHADAP MINAT KONSUMEN DI KOTA BIMA Muhammad Aras Nuryakin; Herry Nurdin
MANAJEMEN DEWANTARA Vol 5 No 2 (2021): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v5i2.10280

Abstract

The rapid development of network access technology and internet-based technology makes it possible for service operators to be able to provide various services, one of which is fiber optic network services. This study aims to determine and analyze the effect of Indihome's promotional strategy on consumer interest in Bima City. This type of research is associative by using quantitative data from primary data sources. The research instrument is a Likert scale questionnaire. The population used in this study is all Indihome WIFI users in Bima City, the number of which is not known with certainty. The sample in this study was 96 respondents using the Bernoulli formula. The sampling technique in this study is purposive sampling, which is a sampling technique with certain considerations, what the authors consider from the sample to be studied are the people of Bima City who already know about the existence of Indihome products offered by PT. Telekomunikasi Indonesia, Tbk. The results showed that the Indihome promotion strategy had an effect on consumer interest in the City of Bima with a strong relationship level and the effect was 37.8%.
Analisis Harapan Dan Kepercayaan Pelanggan Terhadap Minat Beli Online Pada Saat Pandemi Covid-19 Vira Ristani; Herry Nurdin
Economy Deposit Journal (E-DJ) Vol 3 No 1 (2021): Economy Deposit Journal
Publisher : Fakultas Ekonomi Universitas Indonesia Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (941.588 KB) | DOI: 10.36090/e-dj.v3i1.1030

Abstract

This research was conducted to determine the extent of the analysis of custumer expectations and trus in custumer expectations and trus in customer buying interest online at time of covid-19. This type of research is associative research. The population is all people who use online purchasing facilities. The sampling technique was convenience sampling. In this study, the number of sampling used was 50 respondents. The type of data. The data source used is primary data. Data collection techniques are observation, interviews, questionnaires and literature study related to this research variable. Data analysis techniques are using the validity test, reliability rest, classical assumptions (normality test, multicollinearity test, heteroscedasticity test, outocorrelation rest), multiple linier regression analysis, correlation coefficient analysis, determination test, t tes, f test, expectation does not have a significant effech on purchase intention, while trust has a positive and significant effech on purchase intention.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI SMARTPHONE MEREK “XIAOMI” elvian gunawan; Herry Nurdin
Business Management and Entrepreneurship Journal Vol 2, No 3 (2020)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui adanya  Pengaruh Citra Merek Dan Kualitas Produk Terhadap Minat Beli Smartphone  Merek Xiaomi  (Studi Kasus Pada Mahasiswa Stie Bima). Jenis penelitian ini adalah asosiatif. Instrumen penelitian yang digunakan yaitu kuesioner dengan skala likert. Populasi yang digunakan yaitu seluruh mahasiswa Stie Bima yang menggunakan Smartphone  Merek Xiaomi  yang jumlahnya tidak diketahui secara pasti. dengan teknik sampling yang digunakan yaitu purposive sampling dengan rumus unknown population maka didapat sampel penelitian yaitu 96 orang responden.Teknik pengumpulan data yang digunakan yaitu (1) observasi, (2) kuesioner, (3) wawancara dan (4) studi pustaka. Teknik analisa data yang digunakan yaitu uji validitas, uji reliabilitas,uji asumsi klasik, regresi berganda, korelasi berganda, uji determinasi dan uji f dan uji t. Berdasarkan hasil penelitian maka dapat di ambil kesimpulan bahwa Citra Merek dan Kualitas Poduk secara bersama-sama mempunyai pengaruh positif dan signifikan terhadap terhadap Minat Beli  Smartphone Xiome (Studi Kasus pada Mahasisiwa STIE Bima). Kata Kunci : Citra Merek, Kualitas Produk, Minat Beli, Xiomi
Co-Authors elvian gunawan Muhammad Aras Nuryakin Vira Ristani