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All Journal MANAJEMEN DEWANTARA
Marthdilla Setyarana
a:1:{s:5:"en_US";s:20:"Universitas Trisakti";}
Economics, Econometrics & Finance

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PENGARUH KUALITAS PELAYANAN, HARGA, DAN PROMOSI TERHADAP LOYALITAS PELANGGAN PADA PENGGUNA APLIKASI GO-FOOD DI KOTA JAKARTA: Bahasa Indonesia Marthdilla Setyarana
MANAJEMEN DEWANTARA Vol 6 No 1 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i1.12008

Abstract

The purpose of this study is to analyze the impact of Service Quality, Price, Promotion on Customer Loyalty to Go-Food application users. Data was obtained by distributing online questionnaires to individuals who had used the Go-Food application. The number of samples is 102 respondents and the sampling technique used is purposive sampling. The analytical tool used is a structural equation model (SEM) with a combination of AMOS software. The results showed that there was an effect of Service Quality on Customer Loyalty of Go-Food application users. There is an effect of Price on Customer Loyalty of Go-Food application users. There is an effect of promotion on customer loyalty of Go-Food application users.
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