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Sanny Ekawati
Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara
Economics, Econometrics & Finance

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Faktor-Faktor Yang Mempengaruhi Minat Berwirausaha Pada Mahasiswa Fakultas Ekonomi Universitas Tarumanagara Hazirah Amalia Ayuningtias; Sanny Ekawati
Jurnal Ekonomi Vol. 20 No. 1 (2015): March 2015
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v20i1.307

Abstract

The purpose of this study was to determine whether there is a minimum of one variable influence of family environment, campus environment, personality, and entrepreneurship motivation towards entrepreneurship interest students of the Faculty of Economics, University Tarumanagara. This research was conducted using the judgmental sampling method. Researchers distributed questionnaires to 310 respondents. From the research, we concluded that the variable that most influence the interest in entrepreneurship students of the Faculty of Economics, University Taruamanagara is entrepreneurship motivation. The influence of the variable in the sequence is personality, family environment and the campus environment. The results also showed that all variables have a positive and significant impact on the interest in entrepreneurship students of the Faculty of Economics, University Tarumanagara.
Pengaruh Brand Image, Brand Awareness, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Planet Popcorn Pada Mahasiswa Fakultas Ekonomi Universitas Tarumanagara Jakarta Sanny Ekawati; Yoga Aryadirda
Jurnal Ekonomi Vol. 20 No. 3 (2015): November 2015
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v20i3.308

Abstract

This study was conducted to investigate the effect of brand image, brand awareness, and product quality on the consumer's purchase decision. The population of this research were students of Tarumanagara University in Jakarta. The sampling frame was limited to those of the Economic Faculty. The non-probabilistic convenience sampling method was used in this research. The method of data collection was conducted by distributing questionnaires to 100 respondents. The technique of data analysis used was the multiple regression analysis. The findings of this research showed that purchase decision is positively and significantly affected by brand image, brand awareness, and product quality.
Co-Authors Hazirah Amalia Ayuningtias Yoga Aryadirda