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All Journal JSHP (Jurnal Sosial Humaniora dan Pendidikan) Jurnal Abdi Masyarakat Ilmu Ekonomi [J.A.M.I.E.] Jurnal GeoEkonomi
Stepanus Dedy Deomedes
Universitas Balikpapan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : JSHP (Jurnal Sosial Humaniora dan Pendidikan)

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Perilaku Konsumen Berbelanja di Minimarket Gunung Mas Abadi Balikpapan Nina Indriastuty; Sukimin Sukimin; Stepanus Deddy Deomedes
JSHP : Jurnal Sosial Humaniora dan Pendidikan Vol 2, No 2 (2018): JSHP (Jurnal Sosial Humaniora dan Pendidikan)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Balikpapan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32487/jshp.v2i2.502

Abstract

Nowadays, consumers have several alternative places to shop to meet their needs, one of them is minimarket. Minimarket becomes consumer choice because product quality and price tend to be cheaper. In addition to the minimarket, marketers can know the needs and desires of consumers, as well as directly to know what the consumer complaints. Therefore, this study was conducted with the aim to know that culture, social, personality and psychological influence consumer decisions to shop at Minimarket Gunung Mas Abadi Balikpapan, either simultaneously or partially. The analytical tool used in this research is in the form of Multiple Regression Linear. The results showed that simultaneously culture, social, personality and psychological have the significant influence on consumer decision of shopping. While the part that has a dominant influence is culture compared to social, personality and psychological, it answers the fifth hypothesis in this study.
Co-Authors Asma Kurniawan Dwi Susilowati Muhammad Adam Nina Indriastuty Sukimin Sukimin Tamzil Yusuf