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All Journal Jurnal Dakwah Tabligh International Journal of Emerging Issues in Islamic Studies
Muhammad Saleh
Universitas Hasanuddin
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI KOMUNIKASI HIDAYATULLAH DALAM MENANAMKAN NILAI-NILAI TOLERANSI DI KABUPATEN TANA TORAJA Muhammad Saleh
Jurnal Dakwah Tabligh Vol 22 No 1 (2021)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jdt.v22i1.20739

Abstract

This research is Hidayatullah's communication strategy in instilling the values of religious tolerance in the Tana Toraja Regency. This study aims to determine Hidayatullah's communication strategy in instilling the values of religious tolerance in the Tana Toraja Regency. The research method used is descriptive qualitative with data collection methods of observation, interviews, and documentation. The data analysis technique used is the Miles and Huberman data analysis technique, including data reduction, data presentation, and conclusion drawing. This study indicates three strategies carried out by the Hidayatullah Da'wah Institute in instilling the value of tolerance in the Tana Toraja Regency: (1). Through Gotong Royong Activities, all people in Tana Toraja attend this activity to create togetherness and brotherhood. (2). Through the Sports Sector, through this field, researchers consider that it will be successful if it is well managed and cared for (3). Through the Payroll system, where the Hidayatullah Institute will provide education about peaceful Islam, soft Islam. Researchers believe that the entire strategy carried out by the Hidayatullah Institute will make the community instill values of religious tolerance so that the majority and minority will continue to live side by side without any friction that causes conflict.
Da'wah Hidayatullah Communication Strategy in Socializing Islamic Religion in Tana Toraja District Muhammad Saleh; Muhammad Farid; Muh Akbar
International Journal of Emerging Issues in Islamic Studies Vol. 1 No. 1 (2021): July 2021
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeiis.v1i1.578

Abstract

The communication strategy carried out by the Hidayatullah Da’wah Institute in Tana Toraja Regency is an effort to spread Islamic education in Indonesia. The urgency of this research is increasingly visible because the Hidayatullah Institute is in a Christian-majority arxea. This study aims to describe the communication strategies carried out by the Hidayatullah Da’wah Institute in disseminating Islamic education in Toraja Regency and aims to determine the supporting and inhibiting factors of the Hidayatullah Da’wah Institute in disseminating Islamic religious education in Tana Toraja Regency. The research method used is descriptive qualitative using an organizational communication research approach—data obtained through observation, in-depth interviews (in-depth interview), and documentation. The purposive sampling technique determines informants according to their position and work position in the organization. This study indicates four communication strategies by the Hidayatullah Da’wah Institute, namely (1) through the marriage system. (2) Moving door to door. (3) Through the field of recitation and (4) Through the field of politics. The results of further research are the supporting and inhibiting factors of the Hidayatullah Da’wah Institute. Supporting factors (1) Strong militancy of Hidayatullah cadres (internal). (2) full support from the government (external). The inhibiting factor (1) The lack of Hidayatullah cadres in Tana Toraja Regency (internal). (2) Lack of network facilities and strong local traditions of Tana Toraja (external). This research has a research limitation which only describes aspects of the communication strategy carried out by the Hidayatullah Da’wah Institute in Tana Toraja Regency. This research is interesting because the object of research is in areas with the majority outside of Islam.  
Co-Authors Muh. Akbar Muhammad Farid