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All Journal BALANCE: Economic, Business, Management and Accounting Journal
Yuni Istanto
Universitas Pembangunan Nasional Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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LOYALITAS KONSUMEN Yuni Istanto
BALANCE: Economic, Business, Management and Accounting Journal Vol 4, No 01 (2007)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v4i01.715

Abstract

Industrial organizations which a mature stage, which deal with the limited prospects in keeping a high development number (Jarvis &Mayo, 1986) look for a way which they can use to prevent their market. One of the strategies which is identified has a connection with the consumen-supplier relation concept, in which the loyality programs are considered as the most important aspect (Palmer, 1994) In adopting the loyality programs, the companiy’s main focus is not for getting new consumens, but for getting the remained consumens’s loyality, and in the end, for increasing the relation of supplier and consumens (Zeitham/Bitner, 1996). This study discuss the definition, usage & loyality dimention.
PENGARUH INTERVENSI PELAYANAN DAN DISAIN FASILITAS PELAYANAN TERHADAP MINAT PEMBELIAN ULANG Studi pada Toko Alfa Mart Yogyakarta Yuni Istanto
BALANCE: Economic, Business, Management and Accounting Journal Vol 4, No 01 (2007)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v4i01.716

Abstract

This research is a replica of the impact of costumer service intervention & facility design on firm performance “By Sulek, Lind, and maruchek (1995) and “ An assessment of the relationship between service quality science and costumer satisfaction in the formation of costomer’s purchase intention” by Taylor & Baker (1994). The purpose of this replica researchis caused by the competition of a retail industry which increases rapidly and if the customer satisfaction doesn’t gat a retail attention, the selling & profiy marginlevel go downrapidly, so this research will test the factors which are related to the relaton of the custumer satisfaction that is done by the intervention and service facility design and then it will test the influence of interest/intention the replica done in this research is not the whole replica,but it is modified and adapted to the Indonesian condition specilly in Yogyakarta.   
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