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Dian Anggraeni
Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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STRATEGI PENGEMBANGAN PRODUK OLAHAN IKAN LELE (Clarias Sp) (Suatu Kasus di UKM Mae Shetie dan UKM Abon Ikan Lele Kota Cilegon) Muhammad Naufal Alfarisi; Dian Anggraeni; Setiawan Sariyoga
JURNAL AGRIBISNIS TERPADU Vol 11, No 1 (2018)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.248 KB) | DOI: 10.33512/jat.v11i1.5085

Abstract

UKM Mae Shetie and UKM Abon Ikan Lele is a catfish abon processing business located in Citangkil and Pulomerak Subdistrict, Cilegon City. The purpose of this research is to know the characteristic overview of UKM Mae Shetie and Abon Ikan Lele, analyzing internal and external factors that faced in developing processed of catfish product in UKM Mae Shetie and Abon Ikan Lele, formulating alternative development strategy of processed product of catfish in UKM Mae Shetie and Abon Ikan Lele and recommend the strategic priority of alternative product development strategies that can be applied to the processed business of catfish UKM Mae Shetie and Abon Ikan Lele. The type of research conducted is survey research and the method used is descriptive quantitative method, the respondent technique used is by census. The analysis tools used are IFE matrix, EFE matrix, IE matrix, SWOT matrix and QSPM matrix. IFE and EFE matrices are used to analyze both internal and external factors of SMEs. Both of IE matrix from SMEs indicates the company's position is in V cell. An alternative formulation of product development strategy is made using SWOT matrix which yields six alternative strategies of UKM Mae Shetie and seven alternative strategies of UKM Abon Ikan Lele. Based on the QSPM matrix of both UKM obtained the priority of the main strategy, that is expanding the market distribution network to various souvenir centers and supermarkets.
ANALISIS TINGKAT PENDAPATAN USAHATANI JAGUNG PIPILAN DI KABUPATEN SERANG PROVINSI BANTEN Dian Anggraeni
JURNAL AGRIBISNIS TERPADU Vol 10, No 1 (2017)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.808 KB) | DOI: 10.33512/jat.v10i1.5058

Abstract

Corn (Zea mays) is one of the strategic commodities in Indonesian economy, because it is the second carbohydrate-producing food after rice. This study aims to (1) know the cost of corn farming (2) to know the income of corn farming, (3) to know the feasibility of corn pipeline farm in Serang regency of Banten province. The method used in this research is survey. Method of determining sample by multi stage random sampling with total sample counted 41 farmers who plant corn pipilan. Data were analyzed by tabulation and using cost formula, farm income and R / C ratio. The results showed that 1). The average cost of corn farming is Rp 5,762,211.00 per hectare per planting season, 2). Average amount of corn farm income income Rp 10,668,564.00 per hectare per planting season, 3). R-C ratio of corn farming by 2.85. Thus, corn chin farming is feasible to be developed in Serang District.
Co-Authors Muhammad Naufal Alfarisi Setiawan Sariyoga