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All Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Media Bina Ilmiah
Tomi Agfianto
Universitas Sebelas Maret
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENINGKATAN KOMPETENSI PRAMUWISATA GOA GONG DALAM ERA ADAPTASI KEBIASAAN BARU (AKB) DI INDUSTRI PARIWISATA Jimmi Sandi Prasetyo; Tomi Agfianto; Nanang Wijayanto
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2021): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v4i2.34047

Abstract

Kegiatan pengabdian ini memiliki tujuan untuk meningkatkan kompetensi pramuwisata/pemandu wisata melalui pemutakhiran wawasan dan keterampilan para pemandu wisata khususnya di Goa Gong Kabupaten Pacitan. Program tersebut dilaksanakan dengan cara melakukan workshop berupa pelatihan kepemanduan. Lebih lanjut, pengabdian ini berfokus pada upaya menjaga serta meningkatkan kualitas pelayanan yang diberikan oleh pemandu wisata kepada wisatawan yang berkunjung. Hal ini sesuai dengan program kerja Dinas Pariwisata, Pemuda dan Olahraga Kabupaten Pacitan khususnya dalam hal pendampingan sumberdaya pariwisata. Metode yang digunakan dalam kegiatan ini adalah observasi, diskusi, implementasi serta pendampingan langsung. Melalui kegiatan ini diharapkan dapat memformulasikan dan mengimplementasikan kegiatan kepemanduan pada era Adaptasi Kebiasaan Baru (AKB) yaitu setelah pembukaan kembali daya tarik wisata Goa Gong di masa pandemi covid-19. Kesimpulan yang diperoleh terdapat beberapa aspek yang membutuhkan pendampingan lebih lanjut baik dari aspek internal maupun aspek eksternal pramuwisata di Goa Gong.
THE UTILIZATION OF THE OPTIMAL MARKETING STRATEGY IN INDONESIAN TOURISM INDUSTRY SECTOR Tomi Agfianto
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

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Abstract

The decision-making ability in determining marketing strategy is an important thing and must be owned by a sales person. Because the determination of strategy in the marketing sector is needed and cannot be abandoned, as well as marketing in the tourism industry. By determining the right marketing strategy, it is expected to increase the number of existing sales productivity. This paper aims to determine the right marketing strategy model to optimize the number of sales in a tourism industry such as hotels, restaurants, travel agents, transportations and also tourism destinations. The study used qualitative descriptive method and was supported by the literary review with understanding concepts based on secondary data such as books, journals, magazines and the internet. The results showed that there were generally four main components in the determination of marketing strategy, which could be applied as an effort to increase the number of sales in the tourism industry. Those components are called TOUR Model, those are (1) Target means the market which we want to get into, should be clear, (2) Objective means the kind of strategy and marketing mix to get our company goal, (3) Understanding is the way how to evaluate and control the target or goal; and the last is (4) Relationship means customer care should be built in order to keep a loyal guest.
Co-Authors Jimmi Sandi Prasetyo Nanang Wijayanto