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I Putu Miartana
Universitas Pendidikan Nasional
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pemanfaatan Media Sosial Dalam Memahami Perilaku Konsumen Terhadap Keputusan Pembelian Nilna Muna; I Putu Miartana
Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.067 KB) | DOI: 10.38043/jmb.v15i1.362

Abstract

ABSTRACTThis research aims to determine the benefits of social media in understanding consumer behavior toward purchase decisions of Jewelry accessories in MOD-Collection. Social media is one of the media where its participant can interact and share information with other user's. Social media in business has benefits for online branding, marketing, building relationship and word of mouth / networking, where it can use to understand consumer behavior & purchase decision. Consumer behavior & purchase decision in social media can be identified from the needs & desires which shows from their interaction & communication in media social. This research uses qualitative method which involved 8 subject informants. Techniques of data collection is done by observation and deep interview. The results of this study indicate that consumer behavior influenced by culture, social, personal and psychological factors while purchase decision influenced by price, quality, communication convenience and goods design factors.
Brand Awareness, Brand Loyalty, Perceived Quality, Brand Association Brand Preference dan Purchase Intention Ngurah Bagus Angga Primanda Kusuma; I Putu Miartana
Jurnal Manajemen dan Bisnis Vol 15 No 2 (2018)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (888.279 KB) | DOI: 10.38043/jmb.v15i2.595

Abstract

ABSTRACTThe goal of this research is to analyse the influence of brand awareness, brand loyalty, perceived quality, yet brand association to brand preference and Purchase Intention. The design of this research is quantitative, ie the relationship of causality between variables. The study was conducted at Ungasan Clifftop Resort. Data collection techniques used questionnaires to 108 consumers Ungasan Clifftop Resort. Data were analyzed by data analysis technique Structure Equation Modeling with AMOS program. The result of research shows 1) the influence of latent variable of brand awareness to latent variable of brand preference is positive, 2) latent variable of brand loyalty to latent variable of brand preference is positive, 3) latnt variable of perceived quality to ltent brand preference variable is significantly positive, 4) the affect of latent brand association variable to latent variable of brand preference is positive, 5) influence of latent variable of brand awareness to latent variable purchase itention is positive, 6) influence of latent variable of brand loyalty to latent variable purchase itention is positive the latent variable perceived quality to latent variable purchase itention is positive, latent attribute brand association (x4) to latent variable purchase itention is positive, 9) influence of latent brand preference variable to latent variable purchase itention is positive.
Komisaris Independen, Komite Audit, Struktur Modal, Profitabilitas dan Harga Saham I Made Dwi Udayana; I Putu Miartana
Jurnal Manajemen dan Bisnis Vol 15 No 2 (2018)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.214 KB) | DOI: 10.38043/jmb.v15i2.600

Abstract

ABSTRACTThe aim of this study is to investigate the influence of independent commissioner, audit committee, capital structure and profitability to stock price. This study uses secondary data in the form of financial statement and stock price of the company period 2013 to 2016. The population in this study are all companies that have registered in the BUSINESS-27 index during 2013 to 2016 and publish financial statements in 2013 to 2016. The total sampling technique is used in the selection of samples, so that the number of samples obtained equal to the total population of 38 companies. The analysis technique used is path analysis. The results of this study indicate that independent commissioners, audit committees, capital structure and profitability have no effect on stock prices. Independent commissioners and audit committees have a significant positive effect on profitability, while capital structure has a significant negative effect on profitability.
Co-Authors I Made Dwi Udayana Ngurah Bagus Angga Primanda Kusuma Nilna Muna