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All Journal Jurnal Manajemen Bisnis
Ni Luh Putu Eka Karmila Dewi
Universitas Pendidikan Nasional
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pemasaran Produk Program BPJS/JKN di Rumah Sakit Swasta Ni Luh Putu Eka Karmila Dewi
Jurnal Manajemen dan Bisnis Vol 15 No 2 (2018)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.405 KB) | DOI: 10.38043/jmb.v15i2.593

Abstract

ABSTRACT            The paradigm shift of service comparative advantage into competitive advantage currently affects the business competition of hospital services in Bali especially in BPJS/JKN and globalization. The emergence of Law no. 24 of 2011 on the Social Security Administering Agency, a challenge for the hospital industry, especially private hospitals, the policy has a big impact, especially the government targets in 2019 all the people of Indonesia are protected by BPJS/JKN. Can be imagined with global competition, maintaining the continuity of the hospital business and the obligation to synergize with government policy is a challenge in itself. Therefore, the hospital is required to determine market segmentation and create the right marketing strategy for BPJS/JKN program products by digging inputs and suggestions from internal and external customers, because they are the ones who will directly run and feel the service
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