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p-Index From 2021 - 2026
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All Journal Jurnal Manajemen Bisnis Management Studies and Entrepreneurship Journal (MSEJ)
Fajri Hamdani
Universitas Negeri Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Philips Lamp Product Innovation into UV-C Disinfectant Desk Lamp to Improve The Company's Competitiveness during The Covid-19 Pandemic Ning Sunarno; Fajri Hamdani; Viana Anantasiska
Jurnal Manajemen dan Bisnis Vol 18 No 1 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.656 KB) | DOI: 10.38043/jmb.v18i1.2772

Abstract

The pandemic period is the reason for the company to set up an innovating strategy after conducting a series of research and product development. The purpose of Philips Company is to innovate not only to maintain the sustainability of product livecycle, but also to meet consumer needs for disinfectant tools by not leaving brand image in the pioneer of lighting products. Product innovation is done by designing products that effectively disable viruses, bacteria, fungi, and spores, in minutes. Consumer objectivity in deciding a product purchase due to the advantages of modern product design, energy saving, simple and put forward the ethics of environmentally friendly products.
Pengaruh Pengembangan Sumber Daya Manusia Dan Gaya Kepemimpinan Terhadap Kinerja Karyawan Pada PT. Uniskai Petualangan Selangit Catherine Aretha Sitanggang; Mairiszka Angelina Tarigan; Roy Dedi Ansarika; Fajri Hamdani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8348

Abstract

Studi ini dilaksanakan pada Karyawan Pada PT. Uniskai Petualangan Selangit. Studi ini ingin mengamati, menganalisa serta mengujikan besaran Pengaruh Pengembangan Sumber Daya Manusia Dan Gaya Kepemimpinan Terhadap Kinerja Karyawan Pada PT. Uniskai Petualangan Selangit. Studi ini bermetode Kuantitatif, dengan Populasi serta Sampel jenuh sejumlah 91 pekerja PT. Uniskai Petualangan Selangit. Studi ini menghasilkan bila (1) variabel (X1) berkontribusi secara signifikan pada (Y). Bisa diamati dari hasil t hitung 2.675 > t tabel 2.035 dengan hasil sig 0.008 < 0.05. (2) lalu variabel (X2) berkontribusi secara signifikan pada (Y). Bisa diamati dari hasil t hitung sejumlah 2.566 > t tabel 2,035 dengan hasil sig 0.025 < 0.05. (4) lalu untuk variabel X1 dan X2 dengan simultan berkontribusi secara signifikan pada (Y). Bisa diamati dari hasil F hitung (4.889) > F tabel serta sig sejumlah 0.009 < 0.05
Co-Authors Catherine Aretha Sitanggang Ginting, Roy Dedi Ansarika Mairiszka Angelina Tarigan Ning Sunarno Viana Anantasiska