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All Journal JURNAL MUTIARA MANAJEMEN Pelita Masyarakat Journal of International Islamic Law, Human Right and Public Policy
Roberto Roy Purba
Universitas Sari Mutiara Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO PADA MAHASISWA FAKULTAS EKONOMI DAN ILMU SOSIAL UNIVERSITAS SARI MUTIARA INDONESIA MEDAN Roberto Roy Purba
JURNAL MUTIARA MANAJEMEN Vol 4 No 1 (2019): JURNAL MUTIARA MANAJEMEN
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.028 KB) | DOI: 10.51544/jmm.v4i1.656

Abstract

Pengambilan keputusan pembelian dipengaruhi faktor eksternal dan internal yang dimana faktor eksternal merupakan masukkan informasi bagi konsumen yang berasal dari usaha – usaha pemasaran yang dilakukan perusahaan seperti produk, harga, pelayanan, lokasi, promosi. Dan dalam penelitian ini dilakukan dengan tujuan untuk mengetahui apakah ada pengaruh harga dan kualitas produk terhadap keputusan pembelian produk Smartphone Vivo. Metode penelitian yang digunakan adalah metode analisis deskriptif, dan menggunakan metode analisis regresi linear berganda. Data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Sampel pada penelitian ini berjumlah 90 orang dengan teknik pengambilan sample yaitu dengan menggunakan Non probability Sampling. Data diolah secara statistik dengan menggunakan alat bantu program SPSS 17 for windows. Hasil dari penelitian ini menunjukkan bahwa harga berpengaruh positif dan dapat mempengaruhi keputusan pembelian dengan nilai thitung lebih besar dari ttabel (7,337 > 1,662 ) dan kualitas produk berpengaruh positif dan dapat mempengaruhi keputusan pembelian dengan nilai thitung lebih besar dari ttabel (11,904 > 1,662). Maka harga dan kualitas produk berpengaruh terhadap keputusan pembelian produk Smartphone Vivo pada Mahasiswa Fakultas Ekonomi dan Ilmu Sosial Universitas Sari Mutiara Indonesia Medan dengan nilai fhitung lebih besar dari ftabel (74,419 > 2,36)
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN DI HOTEL BUMI MALAYA MEDAN Roberto Roy Purba; Haji Alfian
JURNAL MUTIARA MANAJEMEN Vol 4 No 2 (2019): JURNAL MUTIARA MANAJEMEN
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sampel dalam penelitian ini adalah Tamu Hotel Bumi Malaya Medan yang berjumlah 80 orang. Jenis sampel yang digunakan adalah Purposive sampling. Teknik pengumpulan data menggunakan teknik komunikasi tidak langsung, yaitu dengan kuesioner. Teknik analisis data menggunakan analisis statistik. Uji statistik yang digunakan adalah uji regresi berganda dengan uji hipotesis t dan F. Hasil pengujian hipotesis uji t diperoleh (H1) nilai t hitung, (4,391) > (1,991) t table dan signifikan siprobabilitas 0,000 < 0,05. Maka dapat disimpulkan bahwa H1 diterima dan H0 ditolak. Artinya ada pengaruh kualitas pelayanan terhadap kepuasan pelanggan di Hotel Bumi Malaya Medan. (H2) nilai t hitung , (2,461) > (1,991) t table dan signifikan siprobabilitas 0,018 < 0,05. Maka dapat disimpulkan bahwa H2 diterima dan H0 ditolak. Artinya ada pengaruh harga terhadap kepuasan pelanggan di Hotel Bumi Malaya Medan. (H3) hasil pengujian hipotesis uji F diperoleh F hitung (14,786) > Ftabel (3,12) dan tingkat signifikannya 0,000 < 0,05. Maka dapat disimpulkan bahwa H3 diterima dan H0 ditolak. Artinya ada pengaruh kualitas Pelayanan dan harga terhadap kepuasan pelanggan di Hotel Bumi Malaya Medan. Berdasarkan hasil uji koefisien determinasi dengan niai 0,277, atau 27,7% menunjukan 27,7% kepuasan pelanggan ditentukan atau dipengaruhi oleh harga dan promosi, sisanya 72,3% di tentukan oleh faktor lain di luar penelitian ini.
Peningkatan Pendapatan Pengrajin Batik Mangrove melalui Digital Marketing Riah Ukur Ginting; Renika Hasibuan; Roberto Roy Purba; Fernando H Sinaga; Yakasi D Daeli; Theresia Duha; Anastasia Manalu
Pelita Masyarakat Vol. 6 No. 1 (2024): Pelita Masyarakat, September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/pelitamasyarakat.v6i1.12714

Abstract

Mangrove batik artisans in Tanjung Rejo Village, Percut Sei Tuan District, face challenges in increasing their income, primarily due to limitations in production and business management. In production, artisans lack knowledge of design techniques, especially the shibori technique. On the management side, they are underutilizing digital marketing and lack adequate knowledge of computerized financial recording and management. To address these issues, a community partnership empowerment program (PKM) was implemented, aiming to improve the artisans' income through practical training. The training includes: (a) creating fabric patterns using the Shibori technique, (b) utilizing digital marketing, (c) managing business finances using Microsoft Excel, and (d) building a website. The results show significant improvements in digital marketing knowledge, online sales transactions, and the number of social media followers. This training has proven to be an effective solution, enabling mangrove batik artisans to leverage technology to enhance their income.
APPLICATION OF ANTIMONOPOLY LAWS AND ITS INFLUENCE ON BUSINESS COMPETITION IN THE DIGITAL MARKET Heri Enjang Syahputra; Rolando Marpaung; Roberto Roy Purba; Parlindungan Purba; Iman Sejati Zendrato
Journal of International Islamic Law, Human Right and Public Policy Vol. 2 No. 1 (2024): March
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59733/jishup.v2i1.32

Abstract

Law Number 5 of 1999 states the definition of monopoly, namely a form of control over the production and/or marketing of goods and/or use of certain services by one actor or one group of business actors. What is meant by business actor is every individual or business entity, whether in the form of a legal entity or non-legal entity which is established and domiciled or carries out activities within the jurisdiction of the Republic of Indonesia, either individually or jointly through an agreement, carrying out various business activities. in the field of economics. The aim of this research is to find out how the law applies to monopolies and its impact on business competition in the digital market. To find out the sanctions applied to business monopolists in the digital market and to find out what are the solutions to prevent business competition in the digital market. The data analysis method used in this research is quantitative analysis. The approach in this research is carried out by examining legal sources from conditions that occur in society that has entered the digital economic era. Research development was carried out in the era of regulations governing business competition that were in effect in Indonesia, and also the policy stakeholders involved in this implementation. Conclusion: The application of anti-monopoly law and its impact on business competition in the digital market is that competition in the business world is an absolute requirement or imperative for the implementation of a market economy. Therefore, the KPPU is aware of the importance of law enforcement in the digital economy era. KPPU is an independent body that cannot be influenced by any party, the Government or other parties who have a conflict of interest, in processing, deciding or investigating a case.
Co-Authors Anastasia Manalu Fernando H Sinaga Haji Alfian Hasibuan, Renika Heri Enjang Syahputra Iman Sejati Zendrato Parlindungan Purba Riah Ukur Ginting Rolando Marpaung Theresia Duha Yakasi D Daeli